Monday, September 21, 2020

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Why Online? Because Interactivity Provides Powerful Brand Boost

by Dave Chase, MSN Industry Relations Director Internet publishers work hard to persuade advertisers that we're not too different from other media. We offer the...

Measuring Link Building “ETA” (Estimated Time to Algorithm) & Impact!

by Larry Sivitz, Seattle24x7, Editor in Chief The process of link building for search engine optimization and traffic building is time-intensive, but just how long...

Tone-deaf communications

By Michael Lisagor President, Celerity Works The Internet is truly a wonderful invention that allows us to communicate from a distance with large numbers of people....

Riding the ClickPath to Success

By Elizabeth Charnock 2.5.2001 There's a great disparity between online and offline transactions. Studies show that only 2% of website visitors perform a transaction vs. 50%...

The Myth of Intrinsic Value

By Tom Metz Myth: The value of a company is intrinsic. Reality: The value of intangible companies is extrinsic, not intrinsic. This myth is based on...

Professional Assessment & Development Solutions for HR Performance

iAdvance You need a more robust process for identifying, developing, retaining and coaching executive potential talent within your organization. You are asked to raise the...

The New Rules for Funding Today

By Marilyn J. Holt, CMC, Holt Capital If you thought starting the company was hard, wait until you try to raise money. The rules of engagement...

Total-Accountability Marketing

By Tom LaPaze 1.22.2001 Ahh…the good old days of gut decisions. Technology and today’s tighter marketing budgets have contributed to the current focus: total-accountability marketing. The detailed...

Adding Video to Your Online Mix: Why It Makes Sense...

By Glenn Pingul A little known fact, according to Comscore, there were more than 10 billion video views online, by more than 141 million unique...

by Larry Sivitz This week, Google CEO, Larry Page, (Why couldn't he have named the "PageRank" algorithm "LarryRank?") celebrated his one-year anniversary since stepping into the...