Monday, January 18, 2021

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How the New FTC Guidelines on Digital Advertising Impact Local Advertisers

by Olga Spaic The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com...

Facebook “Graph Search” – A Strange Name Is Just the Beginning!

By Larry Sivitz We at Seattle24X7 have a decidedly Northwest way of thinking about Facebook's Graph Search that is both complimentary and, well, a bit hypercritical. First,...

Big Data: The New Gold Rush

by Chris Matty, CEO of Versium Both marketing and statistics are age-old industries with a myriad of scholarly works and entire century-old industries using these disciplines...

Talking back: Why you might be using social media wrong

By Austin Williams, Program Associate, Voxus PR Social media is a two-way street. The things that set Facebook, Twitter and LinkedIn (and Vine, SnapChat, Yik Yak, Tumblr,...

Steps in Preparing an Online Questionnaire – How to Effectively Conduct...

By: Vivek Bhaskaran, Co-Founder, QuestionPro So, you've decided to conduct an online survey. There are a few questions on your mind that you would like...

Failure to Launch

by Janet DeDonato,  CEO, Methodologie, @id_360 The design world watched with much fascination this month as the beloved global brand Gap attempted to update its...

How To Use Amazon’s Kindle to Generate Business Leads

by John S. Rizzo & Michael Santoro Imagine if Amazon were to start sending you business leads regularly and even began paying you to allow...

How to Safeguard Against Ransomware Attacks

The latest ransomware outbreak dubbed "Petya" or "GoldenEye,” which experts feel originated, albeit unknowingly, from a supply chain vendor in the Ukraine or Russia, poses...

Economic Pressures Mandate Strategic Alignment

By Barry MacKechnie In today’s economy it is more critical than ever for you to take the pulse of your organization. The critical question you...

Too Much Data, Too Little Time: The Pitfalls to Avoid When...

by Lee Johnson, Director of Global Marketing, NetMotion Software for Advisor-X Most IT departments today, may not realize it, but they are flooded with mobile data....