Wednesday, May 18, 2022

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How the New FTC Guidelines on Digital Advertising Impact Local Advertisers

by Olga Spaic The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com...

Big Data: The New Gold Rush

by Chris Matty, CEO of Versium Both marketing and statistics are age-old industries with a myriad of scholarly works and entire century-old industries using these disciplines...

Talking back: Why you might be using social media wrong

By Austin Williams, Program Associate, Voxus PR Social media is a two-way street. The things that set Facebook, Twitter and LinkedIn (and Vine, SnapChat, Yik Yak, Tumblr,...

Steps in Preparing an Online Questionnaire – How to Effectively Conduct...

By: Vivek Bhaskaran, Co-Founder, QuestionPro So, you've decided to conduct an online survey. There are a few questions on your mind that you would like...

Failure to Launch

by Janet DeDonato,  CEO, Methodologie, @id_360 The design world watched with much fascination this month as the beloved global brand Gap attempted to update its...

Facebook “Graph Search” – A Strange Name Is Just the Beginning!

By Larry Sivitz We at Seattle24X7 have a decidedly Northwest way of thinking about Facebook's Graph Search that is both complimentary and, well, a bit hypercritical. First,...

Real Design Issues: Diversification and Convergence

By Jim Brosseau Lewis Carroll captured this dialog between Alice and the Cheshire Cat in 1865: `Would you tell me, please, which way I ought to...

Expect more from your email marketing

By Dave Chase, Altus Alliance “When you are finished changing, you’re finished.” -- Ben Franklin Judging by my unscientific sampling of a range of email I receive,...

How Technology is Tackling Thanksgiving Food Waste

by, Larry LeSueur, CEO, WISErg It’s a remarkable statistic: on Thanksgiving Day, Americans will waste enough food to fill California’s Rose Bowl stadium.  That’s a...