Saturday, October 31, 2020

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How the New FTC Guidelines on Digital Advertising Impact Local Advertisers

by Olga Spaic The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com...

Failure to Launch

by Janet DeDonato,  CEO, Methodologie, @id_360 The design world watched with much fascination this month as the beloved global brand Gap attempted to update its...

Facebook “Graph Search” – A Strange Name Is Just the Beginning!

By Larry Sivitz We at Seattle24X7 have a decidedly Northwest way of thinking about Facebook's Graph Search that is both complimentary and, well, a bit hypercritical. First,...

Big Data: The New Gold Rush

by Chris Matty, CEO of Versium Both marketing and statistics are age-old industries with a myriad of scholarly works and entire century-old industries using these disciplines...

Talking back: Why you might be using social media wrong

By Austin Williams, Program Associate, Voxus PR Social media is a two-way street. The things that set Facebook, Twitter and LinkedIn (and Vine, SnapChat, Yik Yak, Tumblr,...

Steps in Preparing an Online Questionnaire – How to Effectively Conduct...

By: Vivek Bhaskaran, Co-Founder, QuestionPro So, you've decided to conduct an online survey. There are a few questions on your mind that you would like...

Pointers from the Pros: Tips for Today’s Job Search

By Curt Rosengren There was a time when it seemed all you had to do was sneeze and another job would fall in your lap....

The State of Search — Unregulated Results and Privacy Questions Loom...

The annual SMX Advanced Search Marketing Expo has once again taken up advanced SEO and PPC discussion on the Seattle waterfront this week. The multi-track symposium tackles the leading organic...

11 Steps for Selecting Top Management Talent

By Carl Robinson, PhD, Advanced Leadership Consulting in conjunction with Susan Jameson Harker, Paladin Partners I recently was asked to give a presentation to a...

Microsoft’s New Front in the Battle for Consumer Privacy

by  Eric Packel  | BakerHostetler Prior to the Information Age, sensitive papers were stored in file cabinets and drawers. When home computers arrived, information was digitized and...