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How the New FTC Guidelines on Digital Advertising Impact Local Advertisers
by Olga Spaic
The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com...
Big Data: The New Gold Rush
by Chris Matty, CEO of Versium
Both marketing and statistics are age-old industries with a myriad of scholarly works and entire century-old industries using these disciplines...
Talking back: Why you might be using social media wrong
By Austin Williams, Program Associate, Voxus PR
Social media is a two-way street. The things that set Facebook, Twitter and LinkedIn (and Vine, SnapChat, Yik Yak, Tumblr,...
Steps in Preparing an Online Questionnaire – How to Effectively Conduct...
By: Vivek Bhaskaran, Co-Founder, QuestionPro
So, you've decided to conduct an online survey. There are a few questions on your mind that you would like...
Failure to Launch
by Janet DeDonato, CEO, Methodologie, @id_360
The design world watched with much fascination this month as the beloved global brand Gap attempted to update its...
Facebook “Graph Search” – A Strange Name Is Just the Beginning!
By Larry Sivitz
We at Seattle24X7 have a decidedly Northwest way of thinking about Facebook's Graph Search that is both complimentary and, well, a bit hypercritical.
First,...
Economic Pressures Mandate Strategic Alignment
By Barry MacKechnie
In today’s economy it is more critical than ever for you to take the pulse of your organization. The critical question you...
Too Much Data, Too Little Time: The Pitfalls to Avoid When...
by Lee Johnson, Director of Global Marketing, NetMotion Software for Advisor-X
Most IT departments today, may not realize it, but they are flooded with mobile data....
Real Design Issues: Diversification and Convergence
By Jim Brosseau
Lewis Carroll captured this dialog between Alice and the Cheshire Cat in 1865:
`Would you tell me, please, which way I ought to...
