Monday, March 4, 2024

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Talking back: Why you might be using social media wrong

By Austin Williams, Program Associate, Voxus PR Social media is a two-way street. The things that set Facebook, Twitter and LinkedIn (and Vine, SnapChat, Yik Yak, Tumblr,...

Five Fatal Flaws Killing Local Internet Plays

By Dave Chase In my “lightning round” talk at the New Business Models for News, I spoke about some of the successes and lessons...

Riding the ClickPath to Success

By Elizabeth Charnock 2.5.2001 There's a great disparity between online and offline transactions. Studies show that only 2% of website visitors perform a transaction vs. 50%...

Facebook hearings are not enough: Congress must act to defend democracy.

by Congressman Derek Kilmer  Last week, cable news carried live the testimony of Facebook’s founder and CEO, Mark Zuckerberg, before the House and Senate. The...

Advising Your NFL Winners for 2016: Redmond Sports Bookie “Bing Predicts”

Before laying down a bet on an NFL game this season, be it an actual physical contest or a “fantasy league" game, pigskin fans will want to...

Breaching the Great Wall: Localizing Games for China

Game Localization for China: A Primer by Ofer Tirosh, CEO, Tomedes Attention all gaming companies! If you want your game to be a global hit,...

Paid Inclusion: Making Search More Relevant

by Peter Christothoulou, Chief Strategy Officer, Marchex, Inc. One of the major factors driving the ‘comeback’ of Internet advertising is the accelerating interest by companies...

2 Ways to Increase Customer Retention Via Facebook Advertising

by Corey Christiansen Repeat customers make up the majority of sales for many businesses, sometimes as much as 80%, yet repeat customers tend to be overlooked...

There’s Gold in Them Thar CRM Hills

By Dave Chase, Altus Alliance To hit the mother lode, add email tools and services that complement basic CRM capabilities. When goldminers strike gold, that’s a...