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Media Relations Mis-Steps to Avoid in Pursuit of Free Publicity

Media Relations Mis-Steps to Avoid in Pursuit of Free Publicity

By Nancy S. Juetten

The most important thing to keep in mind about media relations is that business periodicals, newspapers, and broadcast media are in business to inform and serve their readers and viewers. Your task is to share timely, newsworthy, relevant, trend-worthy, and local story ideas for editorial consideration that do exactly that.

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Grasshopper Telephony Helps Logic 361 stay Nimble

Grasshopper Telephony Helps Logic 361 stay Nimble

Advice: For small companies looking to maximize phone productivity, manage remote locations, and route phone calls like email, gotvmail simply works!

When entrepreneur Stephen Schramke founded Bainbridge Island, Wa., data mining firm, Logic361, he knew the algorithm he had developed for saving companies up to 40% of their Google Adwords advertising costs would spread as wildly as […]

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The 6 most valuable letters of all time

The 6 most valuable letters of all time

By Dave Chase, Altus Alliance Fred Wilson once commented on whether technical innovation or business model innovation was more powerful for a startup. He cites examples of both being drivers.

I’d argue that business model innovation is more durable. Mark Leslie (a rare CEO who took a tech company from $0 to over $1B […]

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Entrepreneurship in Philanthropy

Entrepreneurship in Philanthropy

by Professor J. Gregory Dees, Faculty Director, Duke’s Fuqua School of Business Center for the Advancement of Social Entrepreneurship (CASE) and Contrbuting Editor Paul Shoemaker of Social Venture Partners

Entrepreneurship occurs in all spheres of productive human endeavor, including philanthropy. It is the major force for progress. In this article, I will address what it […]

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Keeping Your Email Secure and Private

Keeping Your Email Secure and Private

by Zachary Price, Product Marketing Manager, Essential Security Software

We’ve all done it. Sent an email to a friend or business contact that contains sensitive information which, if read by someone else, could lead to embarrassment or financial damage. If leaked, the documents you’ve worked so hard to create could be used by a third […]

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VoIP for Business: The Top Ten Things to Consider Before Buying

VoIP for Business: The Top Ten Things to Consider Before Buying

by Mark Sher, Director of Marketing, AccessLine Communications Kent Hellebust, Chief Marketing Officer, AccessLine Communications

You’ve heard all the talk about VoIP (Voice over Internet Protocol) and are left wondering if it’s right for your business. You start looking at various ways to implement the technology and find there are hundreds of different service providers […]

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Re-thinking Compliance Management A 4-Step Approach to Holistically and Organically Reducing Risks and Costs

Re-thinking Compliance Management A 4-Step Approach to Holistically and Organically Reducing Risks and Costs

by Kim MacKay, CEO, Lucidoc Corporation Compliance management often sounds about as exciting as Accounting 101 sounds to the non-finance major. Part of the reason has to do with the explosion of state and federal rules and regulations for Sarbanes Oxley, Graham Bliley, HIPPA, JCAHO and the like. As the burden of compliance has […]

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SEO PR (“Search Engine Optimization” PR) The Spider and the Press Release

SEO PR (“Search Engine Optimization” PR) The Spider and the Press Release

by Larry Sivitz, President/Founder, SearchWrite.com Public relations has become the Internet marketer’s secret weapon when it comes to search engine visibility. The hypermodern press “agent” (that indefatigable publicist who creates the buzz and puts the word on the street about your people, your products, and your company) now goes by the name of Googlebot, […]

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How to Choose a Co-location and Connectivity Partner

by Art Vacca, Peer 1 Networks

For many growing Web-based businesses, there comes a time when in-house security, IT resources, bandwidth accessibility and climate controls become inadequate. Businesses seeking to avoid capital intensive infrastructure and staffing upgrades can turn to using co-location facilities designed specifically to address these pressing concerns.

Co-locating your servers and critical […]

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Positioning starts with a message strategy

Positioning starts with a message strategy

By Lawson Abinanti, Messages that Matter If positioning is one of the most misunderstood concepts in business-to-business (B2B) software marketing – and it is – part of the problem is that it can seem vague or difficult to develop and apply. Are we talking strategy or tactics?

Who can dispute the importance of positioning […]

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