Advisor X

By Jerrold Prothero, Ph.D. 4.24.2001 In the gold-rush days of the web, it was truly remarkable how little money was spent by start-ups on usability testing....

How to Bolster Your Staff During a Soft Economy By Kristin Knight 4.24.2001 How quickly things change. Twelve months ago, many companies, particularly high-tech companies, were scrounging...

By Prue Cuper Creating a Web site can seem like a daunting task – but it doesn’t have to be if the essential planning tools...

By Mark Usher and David Tunney "Before making any announcements, executives should reflect on the last time they cut back during a slowdown. They...

By Mike Lande 3.26.2001 The Internet has revolutionized the customer grievance process. Before the Web, customers that recorded a complaint could expect weeks to pass before...

By Donal Daly 3.2.2001 Too many companies undertaking marketing campaigns focus their efforts on acquiring new customers while ignoring existing ones. In today’s competitive environment this...

By Cris Hagen 2.19.2001 With the slowing of the economy, failed dot-coms, etc., executives might conclude that the outlook for B2B eCommerce is rather dire. Some...

By Elizabeth Charnock 2.5.2001 There's a great disparity between online and offline transactions. Studies show that only 2% of website visitors perform a transaction vs. 50%...

By Tom LaPaze 1.22.2001 Ahh…the good old days of gut decisions. Technology and today’s tighter marketing budgets have contributed to the current focus: total-accountability marketing. The detailed...

by Tim Choate 12.18.00 As Internet moarketing continues to get more sophisticated, marketers will be introduced to more effective ways to get the right offer to...