eCRM – Building relationships online?
By Donal Daly
3.2.2001
Too many companies undertaking marketing campaigns focus their efforts on acquiring new customers while ignoring existing ones. In today’s competitive environment this...
B2B eMarkets: What Defines Success?
By Cris Hagen
2.19.2001
With the slowing of the economy, failed dot-coms, etc., executives might conclude that the outlook for B2B eCommerce is rather dire. Some...
Riding the ClickPath to Success
By Elizabeth Charnock
2.5.2001
There's a great disparity between online and offline transactions. Studies show that only 2% of website visitors perform a transaction vs. 50%...
Total-Accountability Marketing
By Tom LaPaze
1.22.2001
Ahh…the good old days of gut decisions.
Technology and today’s tighter marketing budgets have contributed to the current focus: total-accountability marketing. The detailed...
New Ways to Raise Conversion Rates
by Tim Choate
12.18.00
As Internet moarketing continues to get more sophisticated, marketers will be introduced to more effective ways to get the right offer to...
