Advisor X

Total-Accountability Marketing

By Tom LaPaze 1.22.2001

Ahh…the good old days of gut decisions.

Technology and today’s tighter marketing budgets have contributed to the current focus: total-accountability marketing. The detailed tracking that companies such as Avenue A, DoubleClick, Matchlogic and others provide is becoming a must. And with the recent rumblings such as “the death of the banner” […]

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New Ways to Raise Conversion Rates

New Ways to Raise Conversion Rates

by Tim Choate 12.18.00 As Internet moarketing continues to get more sophisticated, marketers will be introduced to more effective ways to get the right offer to the right customer in the right context at the right time. Traditional means of Internet advertising, such as banners, links and affiliates, are not working as well as they […]

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