Thursday, May 6, 2021

Advisor X

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“Mapping” Friends and Foes: Is Withholding Audible, Turn-by-Turn Directions From a...

In the same week that driverless cars became street legal in the state of California, a week that saw Governor Jerry Brown travel from...

Tone-deaf communications

By Michael Lisagor President, Celerity Works The Internet is truly a wonderful invention that allows us to communicate from a distance with large numbers of people....

How the New FTC Guidelines on Digital Advertising Impact Local Advertisers

by Olga Spaic The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com...

The Myth of Intrinsic Value

By Tom Metz Myth: The value of a company is intrinsic. Reality: The value of intangible companies is extrinsic, not intrinsic. This myth is based on...

How to Bolster Your Staff During a Soft Economy

How to Bolster Your Staff During a Soft Economy By Kristin Knight 4.24.2001 How quickly things change. Twelve months ago, many companies, particularly high-tech companies, were scrounging...

B2B eMarkets: What Defines Success?

By Cris Hagen 2.19.2001 With the slowing of the economy, failed dot-coms, etc., executives might conclude that the outlook for B2B eCommerce is rather dire. Some...

Real Design Issues: Diversification and Convergence

By Jim Brosseau Lewis Carroll captured this dialog between Alice and the Cheshire Cat in 1865: `Would you tell me, please, which way I ought to...

Big Data: The New Gold Rush

by Chris Matty, CEO of Versium Both marketing and statistics are age-old industries with a myriad of scholarly works and entire century-old industries using these disciplines...

Too Much Data, Too Little Time: The Pitfalls to Avoid When...

by Lee Johnson, Director of Global Marketing, NetMotion Software for Advisor-X Most IT departments today, may not realize it, but they are flooded with mobile data....

New Ways to Raise Conversion Rates

by Tim Choate 12.18.00 As Internet moarketing continues to get more sophisticated, marketers will be introduced to more effective ways to get the right offer to...