Advisor X

Too Much Data, Too Little Time: The Pitfalls to Avoid When Rolling Out a Mobile Big Data Strategy

Too Much Data, Too Little Time: The Pitfalls to Avoid When Rolling Out a Mobile Big Data Strategy

by Lee Johnson, Director of Global Marketing, NetMotion Software for Advisor-X

Most IT departments today, may not realize it, but they are flooded with mobile data. A wealth of information is available in corporate laptops, tablets and smartphones that can help a company make smarter business decisions and ensure a positive mobile experience for their […]

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How to Safeguard Against Ransomware Attacks

How to Safeguard Against Ransomware Attacks

The latest ransomware outbreak dubbed “Petya” or “GoldenEye,” which experts feel originated, albeit unknowingly, from a supply chain vendor in the Ukraine or Russia, poses an unusual threat.

The new version possesses worm-like capabilities which allows it to move laterally across infected networks. It freezes a user’s computer, encrypts the data, and demands an […]

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How To Tell Your Business Story on Yelp (Our Social Media Success Story)

How To Tell Your Business Story on Yelp (Our Social Media Success Story)

by Kent Whipple

At this year’s convocation of the Yelp Coast-to-Coast business conference, Seattle storyteller Kent Whipple who is the Marketing & Development Director of Unexpected Productions, an improvisational troupe based at the Pike Place Market Theater, will present Dynamic Storytelling:  A Strategic Tool to Help Your [Yelp] Page.  For Whipple, (who last night won the best […]

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Advising Your NFL Winners for 2016: Redmond Sports Bookie “Bing Predicts”

Advising Your NFL Winners for 2016: Redmond Sports Bookie “Bing Predicts”

Before laying down a bet on an NFL game this season, be it an actual physical contest or a “fantasy league” game, pigskin fans will want to consult Cortana, Microsoft’s own search engine bookie.

Bing Predicts is back for a third year of propping up the digital assistant with pre-game data mining that has proven correct […]

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Microsoft’s New Front in the Battle for Consumer Privacy

Microsoft’s New Front in the Battle for Consumer Privacy

by  Eric Packel  | BakerHostetler

Prior to the Information Age, sensitive papers were stored in file cabinets and drawers. When home computers arrived, information was digitized and moved to hard drives or other electronic media, still possessed by the user. Today, with the general availability of high-speed Internet service, many individuals are moving information to […]

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The State of Search — Unregulated Results and Privacy Questions Loom Large

The State of Search — Unregulated Results and Privacy Questions Loom Large

The annual SMX Advanced Search Marketing Expo has once again taken up advanced SEO and PPC discussion on the Seattle waterfront this week. The multi-track symposium tackles the leading organic and paid search advertising questions affecting search engine visibility, search engine lead generation and the conversion analytics that flow from click-throughs to sales.

Unlike year’s past, however, the virtual real […]

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Rand Fishkin’s “10X Content” is the Universal RX for Better Search Ranking

Rand Fishkin’s “10X Content” is the Universal RX for Better Search Ranking

The mustachioed impresario of Seattle-based Moz, our own native son of SEO software (+ strategies + link building), Rand Fishkin, aka “The Wizard of Moz,” has minted a new term that has been reverberating across the Web — from Seattle with love!

The term is “10X Content.”  Rand first coined it in a […]

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Talking back: Why you might be using social media wrong

Talking back: Why you might be using social media wrong

By Austin Williams, Program Associate, Voxus PR

Social media is a two-way street. The things that set Facebook, Twitter and LinkedIn (and Vine, SnapChat, Yik Yak, Tumblr, Instagram, Pintrest, reddit, Digg, 4chan…you get the idea) apart from traditional media is that the people you’re talking to can talk back. A lot of the hot new things […]

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How Technology is Tackling Thanksgiving Food Waste

How Technology is Tackling Thanksgiving Food Waste

by, Larry LeSueur, CEO, WISErg

It’s a remarkable statistic: on Thanksgiving Day, Americans will waste enough food to fill California’s Rose Bowl stadium.  That’s a tragedy on several levels. First, it’s hard to fathom — let alone accept — so much waste in a country where many people still go to bed hungry at […]

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Big Data: The New Gold Rush

Big Data: The New Gold Rush

by Chris Matty, CEO of Versium

Both marketing and statistics are age-old industries with a myriad of scholarly works and entire century-old industries using these disciplines as their foundations.  Think old school.  Casinos and the profitability derived from predictive stats are probably the best example of this marriage, yet this bond expands across real estate, […]

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