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How Technology is Tackling Thanksgiving Food Waste

How Technology is Tackling Thanksgiving Food Waste

by, Larry LeSueur, CEO, WISErg

It’s a remarkable statistic: on Thanksgiving Day, Americans will waste enough food to fill California’s Rose Bowl stadium.  That’s a tragedy on several levels. First, it’s hard to fathom — let alone accept — so much waste in a country where many people still go to bed hungry at […]

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Big Data: The New Gold Rush

Big Data: The New Gold Rush

by Chris Matty, CEO of Versium

Both marketing and statistics are age-old industries with a myriad of scholarly works and entire century-old industries using these disciplines as their foundations.  Think old school.  Casinos and the profitability derived from predictive stats are probably the best example of this marriage, yet this bond expands across real estate, […]

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How the New FTC Guidelines on Digital Advertising Impact Local Advertisers

How the New FTC Guidelines on Digital Advertising Impact Local Advertisers

by Olga Spaic

The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com Disclosures: How to Make Effective Disclosures in Digital Advertising.  Advertisers and social media enthusiasts alike responded with initial dismay. And now that the dust has settled let’s examine […]

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Facebook “Graph Search” – A Strange Name Is Just the Beginning!

Facebook “Graph Search” – A Strange Name Is Just the Beginning!

By Larry Sivitz We at Seattle24X7 have a decidedly Northwest way of thinking about Facebook’s Graph Search that is both complimentary and, well, a bit hypercritical.

First, you can’t help but admire Facebook’s ambition. They have taken what began as a simple college student directory at Harvard and created the “Frankenweenie monster” of all Web […]

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How To Use Amazon’s Kindle to Generate Business Leads

How To Use Amazon’s Kindle to Generate Business Leads

by John S. Rizzo & Michael Santoro

Imagine if Amazon were to start sending you business leads regularly and even began paying you to allow them to do so. Far-fetched? The opportunity is close at hand: Read on!

The fact is that “Amazon embraces original reading material of all kinds and you can publish […]

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2 Ways to Increase Customer Retention Via Facebook Advertising

2 Ways to Increase Customer Retention Via Facebook Advertising

by Corey Christiansen

Repeat customers make up the majority of sales for many businesses, sometimes as much as 80%, yet repeat customers tend to be overlooked when it comes to social media advertising. Not only are repeat customers cheaper to serve than new customers, advertising to them is also cheaper and more effective.  So […]

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“Mapping” Friends and Foes: Is Withholding Audible, Turn-by-Turn Directions From a Mobile Device “Evil?” What If It Causes a Crash?

“Mapping” Friends and Foes: Is Withholding Audible, Turn-by-Turn Directions From a Mobile Device “Evil?” What If It Causes a Crash?

In the same week that driverless cars became street legal in the state of California, a week that saw Governor Jerry Brown travel from Sacramento to Mountain View and pay a visit to the Googleplex to sign SB 1298, a bill that created “a legal framework and safety standards for autonomous vehicles on state roads […]

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AWS-pocalypse Wow! How Amazon Web Services is Reshaping Computing

AWS-pocalypse Wow! How Amazon Web Services is Reshaping Computing

NY Times reporter (and budding futurist), Quentin Hardy, demonstrates a flair for predictions in his reporting on Scalable Data Services.

Consider his coverage of Amazon Web Services: Amazon’s“creative destruction of both traditional book publishing and retailing may be footnotes to the company’s larger and more secretive goal: giving anyone on the planet access to an […]

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“Consciously” Creating a Startup Ecosystem

“Consciously” Creating a Startup Ecosystem

by Michael “Luni” Libes

Creating a new company is an incredibly difficult endeavor.  It takes perseverance, stamina, and stubbornness, to push through the tens of thousands of decisions, and the repeated bouts of pushback, negativity and angst.  Despite the difficulty, many thousands of people each year begin their efforts and launch multiple thousands of […]

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Microsoft Advises Vanity Fair on “Lost Decade.”  “Get Lost!” says Shaw. It’s the Numbers, Stupid!

Microsoft Advises Vanity Fair on “Lost Decade.” “Get Lost!” says Shaw. It’s the Numbers, Stupid!

Facing a withering attack from Vanity Fair magazine that called into question the competency and vision of Chief Executive Officer, Stephen Ballmer, Microsoft has fired back on the criticism of Kurt Eichenworld’s VF story, “Microsoft Lost Decade,” in fine academic, “forensic debate” form.

Microsoft Communication’s Chief Frank X. Shaw, responding to initial coverage of the scathing Vanity […]

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