Who: Cascade Designs, Inc
Position: Marketing Manager
Where: Seattle
What: The Marketing Manager helps ensure the effective and timely delivery of top class marketing for Cascade Designs. This is achieved by developing project plans in support of key division marketing objectives, and leading cross-functional teams in the execution of those projects. Many projects are global in scope.
Responsibilities:
- Divisional Marketing Planning
- Support the Division Marketing Director in the development of marketing strategies, brand/product positioning, and marketing plans
- Complete analysis to understand market and consumer trends
- Assist with development of divisional marketing budgets
- Project Planning
- Primary author of project plans for a wide range of initiatives including packaging, merchandising, collateral, advertising, digital, PR/events, and market research.
- Define project requirements and objectives
- Prepare project brief, budget & timeline, in partnership with Marketing Coordinator
- Develop creative brief, in partnership with Copywriter and/or external agencies
- Project Leadership & Execution
- Lead and influence cross-functional teams in the effective execution of projects to meet stated objectives
- Execute own tasks related to projects
- Review, provide feedback on, and approve creative
- Monitor timelines and budgets to ensure adherence to plan, in partnership with Marketing Coordinator
- Analyze project performance results / metrics and report back to team
Requirements:
- 5 – 10 years of experience related to consumer product marketing (previous outdoor, bike and/or action sports-industry experience a plus).
- Previous experience crafting marketing strategy and annual marketing plans
- Demonstrated success leading and executing packaging, merchandising, collateral, advertising, digital, PR/events, and market research projects.
- Passion for developing great creative that achieves business goals; proven success providing effective feedback to creative teams
- Effective cross-functional team leader
- Excellent oral and written communications skills
- Strong analytical skills, including budgeting and market research
- Global marketing experience desired, but not required
- BA/BS or equivalent experience
Contact: To apply do one of the following:
E-Mail resume to:
[email protected]
Include job code MMC in subject.
or mail resume to:
Cascade Designs
Attn: HR Dept.
4000 1st Ave. S.
Seattle, WA 98134
