The Personal Pulse of Pugetopolis
Meet the movers, shakers, digerati, cognoscenti, imedia moguls and uber-geeks who should be part of your social network. The "Who's Who" of local Tech-dom now appearing, or on deck, in Seattle24x7 People.
ShopTalk
The Height of Fall Web Fashion
The effective melding of Web site and retail store, like the making of custom-fitted haute couture, requires weaving many threads into a cohesive virtual and physical fabric. The seamless stitching of Seattle’s Nordstrom between online and offline, including the launch of new Social Media features this fall, is attracting Web shoppers at both ends of [...]
Paul Allen: Patent Troll or Patent Reformer?
Renegade venture capitalist, Paul Allen, has fired a legal torpedo at the top companies in techdom this week that has analysts scratching their heads about whether the Microsoft co-founder, VC magnate and U-boat commander has crossed the chasm of irrationality. Does Allen really want to bring the software world to its collective knees? The alternatively [...]
Cozi “Integrativity” A Family Function
In a word, and a freshly-minted word at that, “Integrativity” could be the most apt marketing term to describe Seattle-based Cozi. The online family “organizing” service works to integrate the scheduling of today’s busy family members by letting moms, dads and kids synch up their activities and errands with an online calendar, shopping lists, to-do [...]
People
Lighting Up the Web
Garrigan Lyman’s Chief Technology Officer Chris Geiser on the bright ideas powering digital marketing and creative advertising “Web technology is like lighting a film set,” Chris Geiser says. “It’s the spark that brings the medium to life.” Once a lighting technician for the award-winning TV show Northern Exposure and now CTO of digital marketing and [...]
The Uncommon Craft of Web Video
Lee LeFever’s unique brand of video craftsmanship is far less common than his CommonCraft brand name might suggest. For the past five years, the Mount Baker producer, writer, director and voice-over talent, or Chief Explanatory Officer, (a different spell-out of CEO), has been breaking through the jargon and complexity of technospeak with a compelling tutorial [...]
The Long and Winding Road to the PPC Summit
by Larry Sivitz, Seattle24x7 Managing Editor The rising tide of Internet Search marketing that is known by synonyms such as “pay-per-click,” “sponsored search” and “paid search,” and acronyms like PPC, CPC, KPI and ROI, breaks gently along the rocky shores of Port Townsend, Washington, where it lifts large auto ferries and rocks hand carved wooden [...]
E-City
Chronicling the Z-to-A of Online Customer Service: From Zappos-to-Amazon Tony Hsieh Delivers the Goods, and the “Good,” in Delivering Happiness
by Larry Sivitz When King County’s king of E-tailing, Amazon.com, announced they were purchasing the legendary online shoe and apparel company known as Zappos in 2009 for upwards of $928 million, the Amazonians declared they would not disturb one stone in the rock garden of the Las Vegas-based company’s inspired corporate quarry. There was a [...]
With the Soft-est Wares on the Tech Scene, Throwboy Pillows Makes a Cushy Launch
There are some companies that can trace their origins to soft-selling, including to the opposite sex. Facebook lore has it that the fabled business actually got started as a way for Mark Zuckerberg to meet attractive young co-eds on the Harvard campus and invite them to see their faces in Facebook. At the Apple store [...]
Telling an Adventure Story Online Twenty20 Vision Captures Live Action Video Through the Eyes of the Creator
Have you ever watched a snowboarder launch 20 feet above a half pipe and execute a twisting 360 rotation, or a downhill skier fly off a mogul at 90 mph? How about a competitive biker cascading down a mountain path of air, stream and rock? What could be more exciting? How about seeing it through [...]
Pioneer Squared
AdReady Enhances Suite of Services to Streamline Online Display Advertising
AdReady’s expanded platform makes the scalable display advertising channel as easy, effective and accessible as search advertising. AdReady, the Seattle online advertising innovator and market leader for automated, cost-effective online display advertising solutions who won the 2009 WTIA Servcie Provider of the Year Award, has unveiled AdReady® for Advertisers – Premium, AdReady for Agencies, and [...]
If You Build It, They Will Come: M:Metrics Finds the Right Device Can Drive Mobile Content Usage
Whether it’s downloading a game or ringtone, or browsing news and information, Seattle-based M:Metrics, the mobile market authority, found that Sanyo SCP-8200 and Motorola RAZR owners are out-consuming subscribers of all other devices. The portion of owners of these devices that are used to access mobile applications or downloaded mobile content is more than double [...]
Amazon knows what you want It’s made mining of data an art, but is that boon or bother?
By ALLISON LINN Amazon.com has one potentially big advantage over its rival online retailers: It knows things about you that you may not know yourself. Though plenty of companies have detailed systems for tracking customer habits, critics and boosters alike say Amazon is the trailblazer, having collected information longer and used it more proactively. It [...]
