Who: Seattle Storm
Position: Sr. Manager of Marketing
Where: Seattle
What: The Seattle Storm is currently seeking an individual for the position of Sr. Manager of Marketing. Specific areas of focus include: advertising, market research and analytics, promotions, e-marketing as well as overall brand development, event presentation/operations, graphic design and video production.
Responsibilities:
• Supervise all areas of the Marketing Group (marketing, promotions, advertising, event presentation/game operations, creative services and broadcast)
• Interface with all departments in leading the development, implementation and analysis of sales and marketing campaigns
• Work with Director of Sales to develop and execute quality database-building strategies and programs which result in positive ROI and reduce direct selling costs
• Analyze organizational data and supplementary research to aid sales and marketing strategy development
• Work with Director of Communication and VP of Marketing to develop and implement e-marketing/online/new media strategies
• Oversee development and production of marketing and sales collateral materials, oversee development of advertising creative, media placement and track return on investment by segment
• Contribute to the development and execution of corporate/marketing partner activation strategies, including retail promotions, product sampling, gift with purchase, sweepstakes, premium item distribution and cause marketing initiatives
• Work with VP of Marketing and broadcast partners on fully integrated promotions to build exposure, increase ratings and expand fan base
• Maximize relationships with various media outlets and promotional partners
• Prepare and manage operating budgets
• Development initiatives to support new revenue opportunities and drive trial
Requirements:
The ideal candidate should have 5 — 8 years of marketing experience including general marketing, advertising, retail marketing, promotions, partnership development. Other specific skills necessary include:
• Strong leadership and management abilities in the area of sales and marketing
• Proven track record of success growing revenues and expanding audience
• Strong communication and teamwork skills
• Strong analytical skills
• Experience in managing and implementing research methodologies
• Database marketing and/or research experience (sports marketing experience preferred)
• Proven ability to handle multiple tasks and prioritize simultaneously
• Bachelors degree or equivalent experience
• Entrepreneurial spirit
Key Characteristics: Passionate, enthusiastic, creative, innovative, smart, persistent, likeable, respected, professional, resilient, driven, self-starter, honest, unshakeable, level-headed, with an unquenchable thirst for learning, leading, teaching, and managing. Sets the highest possible standards and goals at all times.
This is an exempt position reporting to the VP of Marketing. Full Seattle Storm employee benefits package.
Contact: Qualified candidates should send a resume and cover letter detailing interest to: [email protected]
