Who: Sono Bello
Position: Social Media Manager
Where: Kirkland
What: Sono Bello is unleashing an exciting opportunity for a creative AND analytic Social Media Manager. Our ideal candidate has a strong background in brand development and reputation management for both customers and employment. With the constant growth of our nationwide organization we are seeking someone to expand our social reach by creating targeted media content, developing metrics to analyze effectiveness of implemented strategies and engaging all of our customers, past, current and future through blog posts and online message boards. Working in a small team and supported by outside vendors you will have opportunities to impact Marketing beyond social.
I invite you to check out a few of our social pages to see what you’d be taking on and start envisioning how you would create an appealing and consistent brand as well as grow our social reach!
Facebook
LinkedIn
Twitter
Responsibilities:
- Define topics and develop, co-create and secure relevant content that reaches targeted audiences, tuning content based on the channel used (e.g. Facebook, Twitter, LinkedIn, GlassDoor, Tumblr, etc.).
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for user experience based on the social platform(s).
- Effectively engage and use appropriate response techniques to mitigate the impact of negative content in addition to working with and leveraging Reputation Management consultants.
- Use analytics to track and report content effectiveness metrics to key stakeholders and success of social media programs.
- Monitor and tune messaging to maximize conversion to websites and impact of relevant brand influencers/advocates.
- Explore new ways to engage and identify a new online audience, working to continually search for new ways to increase response and conversion rates for our website.
- Create and implement strategies to grow our reach, duration of interactions and length of social relationship.
- Partner with other functional areas to promote sub-brands and sub-channels (e.g. employment brand) in addition to reputation management.
- Partner with the VP of Marketing, other Executives and designees to identify a persona and tone for our brand.
- Write blog posts that lead to positive PR and engages future customers who are researching our brand.
- Support the development of collateral materials by working with Marketing and locations on print material, local promotions, partner programs, trade shows, etc.
- Manage Social Design and images files.
- Create best practices build internal relationships and educate staff on legacy and emerging social media platforms.
- Oversee any tradeshow marketing or open house type of events.
- Additional duties as assigned.
Requirements:
• Bachelor’s degree in Business, Marketing. Journalism or related major or commensurate experience in lieu of education.
• 4 years developing & managing social media and/or digital marketing and communications programs in an agency or corporate environment.
• 3 years of experience in agency/vendor management.
• Possess an in-depth understanding of current social media platforms (e.g. Facebook, Twitter, LinkedIn, Glassdoor, Tumblr, etc.) in addition to a strong interest in emerging platforms.
• Possess a strong working knowledge of SEO, web analytics and campaign metrics; inclusive of common measures.
• Possess the ability to think strategically and execute tactically.
How: Apply Here
