Who: Realself.com
Position: Email Marketing Developer
Where: Seattle
What: The successful candidate will assist in building and scaling our world-class email program, delivering highly-targeted, automated, and personalized messages to both B2B and B2C audiences. You’ll be responsible for supporting acquisition, engagement, retention, and monetization efforts, and your day-to-day activities will include end-to-end implementation, QA, launching, AB testing, and measurement of over 50 unique campaigns and landing pages, sending more than 2MM emails per month to an audience of over 500K consumers and doctors.
Responsibilities:
• Develop custom, cross-platform compatible email templates using HTML, CSS and scripting code
• Leverage ESP tools and scripting languages to update content and enable subscriber personalization
• Work cross-functionally to develop and deploy creative assets for online marketing, emails, and landing page experiences
• Proofread content and test links, dynamic content, and email rendering within digital assets
• Troubleshoot email-related issues for internal staff, consumers, and doctors
• Maintain an accurate library of ongoing consumer/doctor flows, communications, metrics, and future test ideas
• Manage the collection and storage of consumer feedback and data via web and email surveys; synthesize findings into relevant optimizations
• Monitor the effectiveness of campaigns and implement ongoing improvements
• Measure and report on email metrics and AB test results
Requirements:
• BA/BS in Web Design and Development, Computer Science, Information Technology, Communications or related field; or equivalent experience with demonstrated proficiency
• 2+ years demonstrated experience in front-end web technologies (HTML, JavaScript, CSS)
• Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals
• Excellent written and verbal communication skills, client facing consulting skills, analytical and problem solving skills, and strong attention to detail
• Hands-on experience running A/B tests and monitoring relevant metrics
Preferred Requirements:
• 2+ years experience in online B2B and/or B2C marketing
• 2+ years experience managing an email marketing program (preferably utilizing ExactTarget, Marketo, or Sailthru)
• High standards, high attention to detail, and superior organizational skills
• Thinks strategically, but stays on top of tactical execution
• Advanced proficiency with Microsoft Excel
Contact: Apply here.
