Seattle24x7 Event: Localization World, Seattle, Oct 17-19, Bell Harbor

Over 600 global business executives from more than 30 countries will converge on Seattle’s Bell Harbor Conference Center next week for the Localization World 2012 conference. The conference, on October 17-19, features 10 tracks related to “Know-How for Global Success,” and will have a special focus on reaching the global, mobile world and its associated challenges.

Jamie Turner, author of How to Make Money with Social Media and Go Mobile and founder of the 60 Second Marketer, an online magazine that provides tools, tips and tutorials for marketers around the globe, will deliver the keynote address. Turner is a regular guest on CNN and HLN on the topics of social media, mobile marketing and digital marketing. He consults and has worked with brands such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company.

Additional speakers will include executives from Adobe Systems, Inc., BreastCancer.org, Ciena Corporation, Hewlett-Packard, IBM, Kaiser Permanente, Microsoft, Mozilla, Nikon Precision Inc., Oracle Corporation, Spil Games, Toronto Dominion Bank, VMware, Inc., Warner Bros., Yahoo! Inc., and many others, including well-known analyst groups. These experts will deliver presentations on topics such as advancements in language technology, global content management strategies, translation quality and efficiency, driving global growth, entering international markets and world-ready mobile applications. The conference, produced byMultiLingual Computing, Inc. and The Localization Institute, will be held October 17-19 at Bell Harbor International Conference Center.

Attendees may choose from among 10 tracks to learn about best practices and discuss the latest innovations in localization and web development with companies that are market leaders in international business. Program tracks include Global Business, Global Web, Content Strategy, Mobility, Translation Automation, Standards, Localization Core Competencies, Advanced Localization Management, Unconference and The Inside Track.

Some highlighted presentations will include:

• When Content is the Product: Monetizing Digital Content for Global Audiences

• International Strategies in the Gaming Industry

• Everything is Connected: New Approaches to Technical Communication in a Global, Mobile World

• Topics in Software Localization for China and Japan

• Think Mobile, Go Global: Writing Strategically for the Small Screen

Wednesday, October 17, 2012 — Preconference Day

	Full and half day seminars, workshops and working groups
	Opening night reception

Thursday, October 18, 2012 — First Conference Day

	Keynote
	Six concurrent tracks
	Exhibits
	Evening social event

Friday, October 19, 2012— Second Conference Day

	Keynote
	Seven concurrent tracks
	Exhibits
	Closing session, prizes

Ten Tracks for You:

• Advanced Localization Management:This track, the heart of Localization World, continues to provide the latest information on trends, processes, technologies and influences that shape the world of localization.
• Content Strategy: This track explores the need for content strategy, content standards and repeatable processes and examines the role of translation and localization in our mobile, global, on-demand world.
• Global Business: Experienced business people provide practical insights for companies that want to venture with confidence into new international markets.
• Global Web: Leading companies, each with an outstanding web presence, offer their expertise for launching and maintaining a worldwide web platform.
• Inside Track: Special format sessions for deepening understanding of select topics and sessions that stimulate collaboration and community.
• Localization Core Competencies: An introductory track for companies that need to localize, but are unsure where to start.
• Mobility: We live in a connected, mobile world. Apps and devices must deliver to English and non-English users alike. This track focuses on how to manage worldwide mobile localization and its associated challenges.
• Standards: With increasing use of different technologies, standards and interoperability become more important. This track covers leading efforts to create effective standards.
• Translation Automation: As technology develops and matures, there are increasingly more uses for translation automation. This track explores where and how those uses best fit in to real-world practices.
• Unconference: Love the topics and presentations at Localization World, but want to join the conversation? Join the first unconference held at Localization World. Contribute ideas, choose the agenda and join the conversation!