Position: North America Social Media Specialist
What: The No. 1 job of the North America Social Media Specialist is to enrich and enhance our relationship with runners by continuing to spread our Run Happy spirit, via our social channels (Blog, Facebook, Twitter, Instagram, Pinterest). He/she will possess social media know-how to help develop social media moments that bring exciting original content to our community that they can’t help but engage with. This person will be one part journalist, one publisher, two parts content producer and three parts running lover.Our goal at Brooks Running is to create the most passionate community of runners in the world. At the core of the Brooks Running social media efforts is a desire to get runners talking and listen to what they are saying — on and off the run. The perfect Social Media Specialist is in tune to the running lifestyle and knows how to get runners talking. The Social Media Specialist is able to do this through a combination of planning, creativity, running insight and an understanding of what makes runners tick on each of our community platforms.
Develop and maintain NA social media content calendar across all platforms
Align to seasonal initiatives, brand stories and the runner’s lifestyle, with social calendar
Develop detailed content plans for our channels — both written and visual. And be a content curator so our community sees great running content, not exclusively from Brooks.
Execute social media campaigns and track earnings and successes as well as opportunities.
Directly interact with fans and followers on daily basis on the Brooks Running channels: Blog, Twitter, Facebook, Pinterest, and other strategically relevant online properties.
Engage with influencers to seed product, get content, and initiate discussions.
Drive new users (demand generation) to our brand resulting in trial
Own advertising on social channels
Bachelor’s degree in marketing, digital marketing or communications
5 – 7 years’ experience managing communities and driving social media initiatives for a consumer brand.
Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
Creative thinker who is always looking for new ways to interact with our audience to illustrate how we Run Happy and stay on-trend with in social communities.
Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and our external partners.
Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
Experience using Hootsuite Enterprise and Simply Measured is a plus.
Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
Experience writing creative briefs and working with a creative team to develop assets for social media.
Demonstration of innovation and initiative — always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
Embraces and lives the Brooks values!
How: Apply Here