Beyond Apps: Develop a Smart Mobile Media Strategy, Puget Sound American Marketing Association
When: Wednesday, January 18, 2012, 6:00 PM Event runs from 6pm – 8pm.
Where: Swedish Cultural Center, 1920 Dexter Avenue North, Seattle, WA
What: Join the Puget Sound American Marketing Association (PSAMA) and Kelly McIvor, principal at mobile strategy firm, Atomic Mobile and adjunct professor at the UW Graduate School of Communications for an informative seminar on Mobile Marketing Strategy. Kelly will share best practices as well as an in-depth process for creating a mobile strategy. When you leave this seminar you will understand the pros and cons of the various types of mobile media and be able to consider them in the development of an objective-driven mobile strategy.
Join the Puget Sound American Marketing Association (PSAMA) and Kelly McIvor for an informative workshop that will not only open potential possibilities for your mobile marketing but provide a step by step process to make it happen.
ABOUT THE SPEAKER:
A veteran of the mobile space, Kelly McIvor has dedicated more than 20 years to creating and marketing mobile products and services. His work with AT&T Wireless (now AT&T Mobility), Buy.com, Virgin America, Warner Music, Universal Music, Gameloft, Hallmark, and Disney involved planning and developing mobile marketing initiatives that include mobile video, MMS, mobile web, m-commerce, mobile apps, and SMS technologies. Kelly is currently co-founder and principal at mobile strategy firm, Atomic Mobile. He is also an adjunct professor at the University of Washington Graduate School of Communications where he teaches a popular course on Mobile Media and Integration in the Masters of Communications in Digital Media (MCDM) program.
Atomic Mobile is a mobile strategy firm working with companies and organizations to develop and execute their mobile media and marketing strategies.