PSAMA presents Holiday Planning & Marketing: The Ultimate Strategy Guide for Big Returns

Did you know 69% of marketers start planning holiday campaigns by August? Is your holiday marketing plan in place? Get a jump start by planning early and wise for big returns during the holidays. Join the PSAMA for our August 10 luncheon featuring a panel discussion on Holiday Planning & Marketing: The Ultimate Strategy Guide for Big Returns.

Hear from top companies who have rolled out successful holiday marketing and promotional plans. Ensure you understand the steps and timeline for campaign implementation including paid and earned media, brand planning, creative and message development. Learn how to stand out from the crowd and how to win the best earned and paid media placements during the most crowded time of year. Participants will also learn tips for successful paid media campaign planning for digital, social and traditional. This panel discussion will feature marketers from retail, agencies and the media.

What Marketers Will Learn:

• The steps and timeline to successfully plan and market for the holidays
• Tips on how to win the best earned and paid media placements during the holidays
• Tips on paid media planning for digital, social and traditional

Speakers

Tracy Schultz, Senior Manager Brand Integration, T-Mobile

Tracy Schultz is the Senior Manager Brand Communications Integration at T-Mobile, where his team drives successful solutions that positively impact the organization’s bottom line. As an innovative marketing team member and dynamic leader, Tracy brings people together across functions, from senior leadership, creative development managers, and agencies for flawless execution of customer communications. With a deep background in the Pacific Northwest, including more than two decades with The Bon Marche/Macy’s, and managing $70 million+ budgets, he understands the best way to the greatest ROI is through the smallest details.

Katy Tonkin, Vice President Digital Strategy, Point It

Katy serves as VP of Digital Strategy for Point It, specializing in large-scale global programs. Katy has spoken at various national & regional summits, including various SMX summits, SEMRush, HeroConf, & Shop.Org’s national summit. Katy’s time at Point It has been focused on her successes in client strategies for international search. Katy leads 20 team members who help her build paid search programs in over 60 countries, 25 localized languages and across all major global search engines. Most will agree, however, that her real legacy is her passion for mentoring, leading and fostering warm, collaborative team environments. She is currently focused on providing innovative strategy for clients across their digital marketing environments. You can find her on #PPCChat and around the industry tradeshow circuit.

Ryan Manchee, Senior Director, Digital Innovations, Centro

Ryan Manchee is Senior Director of Digital Innovations at Centro, where he leads a team of specialized innovation strategists concentrating on developing advertising technologies and identifying multiscreen marketing trends. Through Ryan’s leadership and strategic guidance, Centro’s Digital Innovations team acts as catalysts to accelerate media investment in emerging digital platforms and channels including video, social, search, mobile, native and place based media. Ryan was a pioneer in the online video and rich media advertising industry developing and managing some of the earliest online video banner ad campaigns. With over 14 years of digital advertising experience, Ryan remains passionate about sharing his experience and insights on new media technologies that create meaning for marketers today.

Moderator:

Elizabeth Geri, Multi-Channel Retail Strategist and Innovation Leader