May 29, eIQ: Cracking the Code: Why UX + SEO = Positive ROI

Presenter: Charlie Claxton, Vice President, Creative Produxs

Don’t miss your chance to learn about these important business tools at this eIQ with Charlie, a premier UX design firm (space is limited, so we advise signing up quickly).

Description:

UX and SEO may sound like jargony acronyms or fleeting buzzwords, but they represent important disciplines that can have a powerful, trackable effect on your bottom line. When implemented in tandem, the benefits are substantial.

User Experience (UX) Design – Encompasses all aspects of an interactive experience. We’ll demystify this broad area of design principles. This session will explain how your company can embrace either specific elements or the whole process to create focused, seamless user interactions and experiences that help you realize your business goals. 

Search Engine Optimization (SEO) – A strategy designed to reel in Internet users who are searching for terms that relate to your business. We’ll explain the basics of a strong search strategy and introduce you to hands-on tools that can help you understand your competition. We’ll also discuss how SEO fits in with other strategies for attracting customers, particularly UX design.

Return on Investment (ROI) – We don’t have to tell you what this means, of course. But you’ll find that our take on ROI is that it encompasses more than strictly monetary returns and should be a goal for both your company and your audience.
Don’t miss this chance to learn more about how you can capitalize on UX and SEO strategies through straightforward explanations and real-world examples.

ARTICLE SHARE:

• “The ROI of User Experience (UX)”
• “Conversion-Oriented SEO: When SEO Marries UX”
• TED Talk: “David Kelley on human-centered design”

Charlie Claxton, Vice President, Creative Produxs
With extensive experience defining, designing and delivering interactive experiences, Charlie has been an integral part of successful initiatives with industry-leading organizations. Charlie’s ability to take an idea from conception to fruition is born from his experience leading successful design efforts for companies such as Expedia, Amazon, Boeing, Qualcomm, Kodak and Microsoft among others. Charlie holds a master’s degree in technical communication from the University of Washington School of Engineering and a bachelor’s degree from the University of Missouri-Columbia School of Journalism.

Location: The Easy at 511 Boren Ave N, Seattle, WA 98109

Time: 5:30PM – 7:30PM

Price: $30 for NWEN members; $60 for non-members