Launch & Grow Your Business, Session Two – WBC

The business world moves so fast, we can never afford to stop learning. During seven three-hour sessions, participants will learn how to manage, market and finance their businesses, with a focus on writing a business plan. Participants will also enjoy networking with other people who are starting or running businesses, and will learn from each other through many in-class, interactive exercises.The course will be taught by an experienced instructor from the Washington Business Center.

Session Two: Marketing – the 4 P’s and 2 C’s!
Customers/Prospects. Competition/Industry. The 4 P’s: Product/Service, Price, Promotions and Place (Distribution). Market Research.