Thursday, February 25, 2021
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Content marketing & design

February 26 @ 6:00 pm - 7:00 pm

Content marketing and design

Content marketing and content design have been trending topics across different industries. What are they? Why are they important? Why should small businesses and nonprofits care about them too?

COVID-19 has changed how businesses and nonprofits communicate with their audiences — many organizations are having to pivot to online platforms. Having organized and clear storytelling can help your organization communicate effectively with your audience. It’s more important than ever to convey your brand message concisely and have it be accessible to your community immediately on your website and social platforms.

As communication leaders, we play a critical role in helping our communities navigate this time — from staying connected, to communicating during crises, to serving those in need.

With this in mind, we invited Misty Weaver to share her knowledge about content marketing and content design, and paired Misty with Seattle Coffee Works to provide tips for how to utilize storytelling, content strategy, and IA (information architecture) to leverage their online presence. In this case study session, Misty and Seattle Coffee Works will work together to evaluate their website and see what can be improved, and why. Communication Leadership Consulting will also provide tips and advice for improving content design on your own website after the event.

Join us on Zoom, February 26th, Friday 6-7 pm PST to hear about what content marketing and content design are and how we can use them to elevate our online assets.

About the speakers

Misty Weaver

Misty is a passionate advocate for organized content. Her work combines theory and practical solutions from user-centered design, information architecture, and content strategy to help build effective and engaging content. She takes a community-driven, collaborative approach to all phases of user experience and content design.

From metadata to Oxford Commas, her love of all things information started at the Information School at the University of Washington. After receiving her Master in Library and Information Science, she remains active at the iSchool as part-time lecturer in the Informatics program. She also volunteers with Content Strategy events around the U.S. and loves to learn about the latest research and best practices in the field.

When she isn’t geeking out about information or content design, Misty is an avid traveler and fan of public transportation. Her favorite evening outing is to write country songs while riding the Amtrak Cascades.

Pipo Bui @ Seattle Coffee Works

Pipo Bui is a co-founder of Seattle Coffee Works which works to “make coffee better” in terms of quality, equity, sustainability, and transparency, from seed to cup. The company started with a pop-up shop near the Pike Place Market in 2006, and grew to become a leader among transparent and direct trade coffee roasters, with 4 cafes in Seattle and an online mail order business that ships super-premium coffee worldwide.

About the moderator — Isabel Wang

Isabel is a communication enthusiast with 3 years journalism experience in the digital news and information communications technology industries. She has a strong focus on an intersection of marketing, brand building, content strategy, and communication leadership. Isabel earned her Master of Communication degree from the University of Washington in December 2020. She is CommLead’s student ambassador for the academic year 2020-21 to support the program’s community outreach strategies and brand reputation.

Any questions? Please contact Valtina at


February 26
6:00 pm - 7:00 pm