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Breakout Branding Series: How to Move Beyond Just Marketing, WWBC, Sept. 30
September 30, 2014 @ 12:00 pm - 4:30 pm
Breakout Branding Series: How to Move Beyond Just Marketing, WWBC
When: Tuesday, September 30, 2014, 12:00pm – 4:30pm
Where: Community Capital Development 1437 S. Jackson St Seattle
What: In a business market where a company’s success is determined by their ability to not only attract, but retain, customers, how do you build loyalty? This two-session course goes in-depth about how to build customer loyalty, and almost as importantly, employee loyalty.
During the course of two 4 1/2-hour sessions, you will learn how to focus your branding efforts on key factors that you have control over, allowing you to save money on marketing and increase your desirability in the market. You will learn how to create the ultimate brand experience!
Session 1:
- Naming your brand
We will look at different strategies for naming your company or products. What works, what doesn’t and why!
- What do you sell?
Knowing what you sell and to whom is the key to success in growing your business. We will look at the features, advantages, and benefits of the products and services that you offer so you can promote them in a way that appeals to your audience.
- What is your elevator pitch?
When you go to networking functions how to do you introduce yourself? Do you explain what you do in a simple and easy way for the other person to understand? We will help you craft that perfect elevator pitch to help you keep others wanting you to talk.
Who: MELANIE DEPAOLI: creates the ultimate brand experience to help your brand go viral. Mixing brand development, strategy, and implementation, Melanie works with her clients to clearly communicate their brand value, and to deliver an outstanding customer experience. Her work moves your brand from “just” marketing into the day-to-day operations of your business delivering improved communications, branding initiatives worthy of going viral and stronger community relations that will transform your business. She is an internationally recognized author of culture driven brands and a national speaker. Visit her here: http://www.meldepaoli.com
How Much: $150
How: Register here.
