AIGA presents Designing Meaningful Experiences with Nathan Shedroff

AIGA presents Designing Meaningful Experiences with Nathan Shedroff

Experience is a term that has spread throughout the business world and creative industries with increased frequency over the past decade. Yet for all the interest, there’s been little concrete discussion of how experience is achieved.

Nathan Shedroff has created a framework to talk about experience in concrete and actionable terms. In the book Making Meaning: How Successful Companies Deliver Meaningful Experiences he and his co-authors observe, define, and describe meaningful customer experiences.

Whether your work centers around business strategy, interaction design or the built environment, understanding the role that meaning plays in people’s lives, how products and services can evoke meaning—and how to identify the core meanings you should target—will be the keys to achieving enduring success in the changing markets of this millenium.

Nathan is the chair of the groundbreaking MBA in Design Strategy at the California College of the Arts. A pioneer of experience design, he has lectured internationally about the subject and is the author of several books and dozens of articles and papers.