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KCLS Online Databases Part I, II, III How To Research Your Industry, Target Market, and Competition Using the King County Library’s Online Databases

June 7, 2011

KCLS Online Databases Part I, II, III  How To Research Your Industry, Target Market, and Competition Using the King County Library’s Online Databases

Where: Community Capital Development, 1437 S. Jackson St., Seattle, WA 98144

When: Tue, Jun. 7, 2011 – Part I; Tue, Jun. 14, 2011 – Part II, Tue, Jun. 21, 2011 – Part III, 12 pm – 2 pm

What: Learn how to use the following free databases for basic business research:

  • Reference USA
  • Business and Company Resource Center
  • Plunkett Research
  • Standard and Poor’s Net Advantage
  • ABI/Inform Trade and Industry
  • Associations Unlimited

Part II: June 14th

Learn how to use tools from your public library to research your competitors and identify industry sales, trends, and margins.

A professional librarian will show you how to get the most out of library databases such as Plunkett Research and S&P NetAdvantage, and how to locate additional information from industry groups and trade publications.

Part III: June 21st

King County Library System Using SimplyMap for Marketing Research & Sales Presentation

Would you like to add more data to your marketing reports, or business plans? Learn to use SimplyMap, a free database with applications for identifying demographic information for specific target markets at a local level, and for creating detailed maps and reports.

About SimplyMap: SimplyMap allows small businesses to inexpensively access demographic and buying habits of current and potential customers, and to create professional quality maps for use in presentations, research reports, business plans, or websites. SimplyMap includes access to thousands of demographic, business, and marketing data variables from industry-leading data partners like consumer expenditure, real estate, demographics, and market segments. Export the data into customizable maps or detailed reports.

Who: The speaker is Steven Bailey.  Steven graduated from the University of Washington Information School. He has worked as a professional librarian since 2006. His experience includes public reference assistance at the UW Foster Business Library and at a variety of public library branches in King County. He is an adept at instruction and has presented business database instruction sessions for students at the University of Washington and Green River Community College. He is currently the branch manager of the Auburn Library, part of the King County Library System.

Contact: For more information, visit our calendar at WBC Calendar or call: 206-324-4330 x 100 OR Email: [email protected]