Seattle-based brands including Starbucks, Nordstrom, and Amazon.com, paired with Eastside brands Microsoft, X-Box and Nintendo, all grace the list of the “The World’s 50 Most Popular Brands,” making our local corporate netizenry the most talked about and authoritative in the world.
Six Puget Sound-based brand leaders were listed in the world’s top 50, and when you count brands that are not simply sold here but have active product development, marketing and engineering offices here (including Google, Abobe and Facebook), the number jumps to ten of the top 50, a singularly remarkable feat for any metropolitan region.
Infegy, a provider of social media intelligence technology, released its annual brand accounting this week as measured by postings across the Netiverse. The market research leader published its first brand popularity study in 2010 for AdAge, the advertising industry’s leading news authority. Infegy itself handles brand identity tracking for JetBlue and Sonic Drive-In restaurants. among others.
The free, fully interactive, fingertip-access report found at top50.infegy.com drew on billions of online conversations from 2014 surrounding 800 brands to determine the following:
· The brands the people talk about most
· Overall positivity and negativity surrounding each brand
· Levels of positive purchase intent
· The topics people reference most when talking about brands
· Rankings based on several metrics including volume and sentiment
Google claimed the top spot for the second year in a row thanks to volume of conversations, positive sentiment and overall passion for the brand. No. 6 Disney garnered the most positive brand sentiment, with an overwhelming 86 percent positive conversations.
“As the popularity of online and social brands gains momentum, this report shows how the world is changing and how a new generation is interacting with and responding to brands,” said Justin Graves, CEO and founder of Infegy. “Marketers will need to make adjustments to their campaigns and initiatives in order to strategically reach consumers in a positive and engaging manner.”
To view the report and to see complete details on each of the 50 ranked brands, including gender, sentiment, purchase intent and trends, visit: top50.infegy.com. [24×7]