Over 600 global business executives from more than 30 countries will converge on Seattle’s Bell Harbor Conference Center next week for the Localization World 2012 conference. The conference, on October 17-19, features 10 tracks related to “Know-How for Global Success,” and will have a special focus on reaching the global, mobile world and its associated challenges.
Jamie Turner, author of How to Make Money with Social Media and Go Mobile and founder of the 60 Second Marketer, an online magazine that provides tools, tips and tutorials for marketers around the globe, will deliver the keynote address. Turner is a regular guest on CNN and HLN on the topics of social media, mobile marketing and digital marketing. He consults and has worked with brands such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company.
Additional speakers will include executives from Adobe Systems, Inc., BreastCancer.org, Ciena Corporation, Hewlett-Packard, IBM, Kaiser Permanente, Microsoft, Mozilla, Nikon Precision Inc., Oracle Corporation, Spil Games, Toronto Dominion Bank, VMware, Inc., Warner Bros., Yahoo! Inc., and many others, including well-known analyst groups. These experts will deliver presentations on topics such as advancements in language technology, global content management strategies, translation quality and efficiency, driving global growth, entering international markets and world-ready mobile applications. The conference, produced by MultiLingual Computing, Inc. and The Localization Institute, will be held October 17-19 at Bell Harbor International Conference Center.
Attendees may choose from among 10 tracks to learn about best practices and discuss the latest innovations in localization and web development with companies that are market leaders in international business. Program tracks include Global Business, Global Web, Content Strategy, Mobility, Translation Automation, Standards, Localization Core Competencies, Advanced Localization Management, Unconference and The Inside Track.
Some highlighted presentations will include:
Executives working in marketing, manufacturing, high tech and localization for international markets will enjoy multiple networking opportunities with an opening reception and group dinner.
Localization is the function of adapting products, services and communications to an international language or culture so as to appear native to that particular region.
“Companies that are successful in the international arena have long realized the importance of localization,” says Ulrich Henes, president of the Localization Institute and one of the organizers of Localization World. “This conference represents an opportunity for executives and managers to learn about the latest developments and to also review the best products and services at the same time in the exhibit hall.”
According to Donna Parrish, publisher of the magazine MultiLingual and the other organizer of Localization World, the event is also valuable for companies and organizations that recognize the importance and benefits of reaching multicultural and multiethnic audiences within their home country. “Our program consists of proven strategies on managing multiple language content, translation tools, quality control, and launching websites and products for multiple language markets. The new mobility track also recognizes the huge popularity of mobile devices and their special requirements.”
Of course, many people will attend Localization World for the networking opportunities, which can prove invaluable.”
Full program details and speakers’ biographies are available at http://www.localizationworld.com/lwseattle2012/speakers.php. To register: http://www.localizationworld.com/lwseattle2012/registration.php.