First-Ever Small Business Report Studies Amazon Sellers

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Amazon has introduced its first Small Business Impact Report highlighting new details about the millions of small and medium-sized businesses that sell their products on Amazon. Small and medium-businesses are the backbone of Amazon’s stores, providing shoppers with millions of unique products.  According to the report, more than a million U.S.-based small and medium-sized businesses are selling on Amazon. To view the report, visit: aboutamazon.com/supporting-small-businesses.

“Amazon first invited small businesses to sell on Amazon nearly two decades ago, and today small businesses and entrepreneurs are a vital part of Amazon’s continued growth and commitment to customers,” said Jeff Wilke, CEO Worldwide Consumer, Amazon. “We’re excited to share more about these entrepreneurs and their success in our inaugural Amazon Small Business Impact Report.”

According to findings in the Small Business Impact Report:

  • Millions of small and medium-sized businesses from around the world are selling on Amazon and more than a million of them are based in the U.S.
  • Small and medium-sized businesses selling on Amazon come from all 50 states and more than 130 countries
  • More than 20,000 small and medium-sized businesses worldwide on Amazon surpassed $1M in sales in 2017
  • Amazon estimates that small and medium-sized businesses selling on Amazon have created more than 900,000 jobs worldwide
  • In 2017, Amazon lent more than $1B to U.S-based small and medium-sized businesses through the Amazon Lending Program
  • Half the items purchased on Amazon come from small and medium-sized businesses

“Here I am in my house in a rural Idaho, selling vinyl wall decals to people in New York or Pennsylvania, and even the UK. I never dreamed that I would be able to expand my business like this and live in the area that I love,” said Jodi Lewis, founder of LucyLews, based in Caldwell, Idaho. “Beyond my family, I’m now able to support other local businesses. I have a local guy that makes frames for me and a photographer that takes pictures for me, we’re all part of this growing business community in rural Idaho.”

“I’ve been selling my handmade prints on Amazon since the launch of Amazon Handmade in 2015. Using Fulfillment by Amazon, I’ve been able to focus on creating products, growing my business by 500 percent in just three years, while Amazon handles the order fulfillment,” said Chris Guiher, founder of Vintage Book Art Co., based in Columbus, Ohio. “Thus Amazon has allowed me to grow my business much faster than I would be able to otherwise.”

To learn more about small businesses on Amazon or to view the small business impact report, visit: aboutamazon.com/supporting-small-businesses.

In addition to investing on behalf of the small businesses that sell physical products on Amazon, the company has  developed technology, devices and services, such as Kindle Direct Publishing and Amazon Web Services, that benefit authors and developers who operate as small businesses. [24×7]

Category: E-City

About the Author (Author Profile)

Larry Sivitz is founder, publisher and managing editor of Seattle24x7, the founder of SearchWrite Search Marketing, an SEO, PPC and Social Media Thought Leader, and an SPJ award winner for Seattle magazine.