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2901 First Avenue South
Seattle, WA United States

March 2019

Seattle Marketing Analytics Group: Modern Day CRM

March 19 @ 6:30 pm - 9:30 pm
SUR, 2901 First Avenue South
Seattle, WA United States
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eSage Group's Seattle Marketing Analytics Group presents Charlie Cole, Global Chief eCommerce Officer at Samsonite and Chief Digital Officer at TUMI to present "Modern day CRM (er, CDP?) – What Data do You Need to be Effective?” Customer data needs have changed within organizations over the last 5 years arguably more than ever before. Between privacy concerns, multiple points of distribution, multiple points of contact and the need to differentiate your brand over the long term – the traditional ‘CRM’…

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