Satya Nadella on Writing “Hit Refresh”
by Satya Nadella, CEO, Microsoft
About two years ago I set out to tell the story of Microsoft’s quest to rediscover its soul and imagine...
The 6 most valuable letters of all time
By Dave Chase, Altus Alliance
Fred Wilson once commented on whether technical innovation or business model innovation was more powerful for a startup. He cites...
Riding the ClickPath to Success
By Elizabeth Charnock
2.5.2001
There's a great disparity between online and offline transactions. Studies show that only 2% of website visitors perform a transaction vs. 50%...
The Right Time to Sell
by Tom Metz, Author, Investment Banker, Founder, T.V. Metz & Co., LLC.
Selling a company at the right time can make a big difference in...
New Ways to Raise Conversion Rates
by Tim Choate
12.18.00
As Internet moarketing continues to get more sophisticated, marketers will be introduced to more effective ways to get the right offer to...
How to Safeguard Against Ransomware Attacks
The latest ransomware outbreak dubbed "Petya" or "GoldenEye,” which experts feel originated, albeit unknowingly, from a supply chain vendor in the Ukraine or Russia, poses...
How to Optimize Your Avvo Profile
When Avvo burst onto the Internet scene as the first online professional directory to algorithmically score and rate attorneys, (and later, doctors and dentists), according...
Customer confusion can kill a Web site
By Jerrold Prothero, Ph.D.
4.24.2001
In the gold-rush days of the web, it was truly remarkable how little money was spent by start-ups on usability testing....
The State of Search — Unregulated Results and Privacy Questions Loom...
The annual SMX Advanced Search Marketing Expo has once again taken up advanced SEO and PPC discussion on the Seattle waterfront this week. The multi-track symposium tackles the leading organic...