Social Media Digital Strategist, University of Washington

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The University of Washington (UW) is proud to be one of the nation’s premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.

University Advancement, Marketing & Communications has an outstanding opportunity for a Social Media Digital Strategist & Community Manager.

University Advancement creates engagement opportunities that foster pride, advocacy and private support for the University of Washington. University Marketing & Communications (UMAC) builds awareness, increases support and collaborates across campus to connect the university with the public, as well as targeted audience segments. The Social Media Digital Strategist and Community Manager is responsible for the execution of strategies for the effective use of the University of Washington’s centrally managed social media channels. This position will have primary responsibility for day-to-day management of the UW’s central channels, ensuring they are maximized in support of the integrated brand and communications strategy.

These goals will be achieved through the development and implementation of proactive strategies and tactics, and through community building and management to humanize — and help individuals navigate — this large and multi-varied institution. Key tactics will include engaging with fans and followers, soliciting their UW-related content and fostering engagement, identifying and motivating social influencers and ambassadors to help amplify our key messages and calls to action, and responding to inquiries.

In collaboration with the Associate Director, and in conjunction with relevant UMAC and unit partners, this position writes, edits and analyses social promotion of UW stories, news and initiatives. Finally, it provides regular reporting to UMAC leadership on the effectiveness of the UW’s social media efforts, as well as identifying emerging issues.

Duties and Responsibilities

Digital and Social Media Strategy and Communications

Day-to-day management of the UW’s central social media channels in support of the Integrated Marketing and Communications Plan, including the development of proactive strategies and tactics, managing all steps necessary for their implementation, and the measurement of their effectiveness

Ensure the UW’s social media posts are of the highest quality, make full use of new and emerging technologies and practices, and represent the values and priorities of the University

Collaborate with writers, designers, photographers and videographers in UMAC to produce content for social media, as well as directly creating content

Ensure consistency and timeliness of posts on UW channels, tracking with UW-related news, events in the life of the UW and its community, the monthly message themes, and the Integrated Marketing & Communications Plan

Monitor social media and alert senior leadership to emerging issues

Be on-call in a crisis situation requiring activation of social media channels

Provide regular reporting to UMAC leadership on the effectiveness of social media efforts

Help advise and support units with their social media questions, concerns and professional development

Community Management

Foster a strong online community through the use of both proactive and reactive communications, with the latter including highlighting and congratulating achievements and milestones by members of the UW community, sharing community-generated content, and responding to inquiries

Develop and implement a program for the regular soliciting and sharing of community-generated content that builds passion and pride in the UW

Identify and motivate social influencers and UW community members to become ambassadors and advocates for the UW

Humanize the UW by creating an authentic and consistent voice for its central social media channels

Other duties as assigned

Supervisory Responsibilities

This position does not perform supervisor or lead duties.

Key Competencies


Effective communications:  Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.

Interpersonal Awareness:  Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results.

Professional Credibility:  Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.

Critical Thinking:  Obtains, analyzes and evaluates information effectively in the face of ambiguity.  Makes appropriate decisions based on relevant information and experience.

Ethics and Trust:  Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures.  Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.

Valuing Diversity & Inclusiveness:  Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.

Functional Expertise

Organizational Acumen:  Able to size up a situation, balance reason and the interest of others, and act in a decisive, timely and appropriate manner that is congruent with the organization’s values, goals and mission to achieve success.

Innovation Management:  Able to anticipate market trends and be effective in facilitating and managing creative processes to achieve results in self and others.

Planning & Implementing:  Ability to develop strategies, measures for success and feasible timelines for successful project implementation and execution.

Managing Conflict:  Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively, and builds consensus with the best interests.


Bachelor’s Degree in communications, journalism, or a related field and 3-5 years of experience managing a social media channel or channels for a business, educational institution, nonprofit or other organization. Equivalent combination of education and experience may substitute for a degree.

Effective writer, editor and strategist for social media communications and experience with using editorial style manuals, such as the AP Stylebook

Experience in graphic design, photography and videography for social media and knowledge of best practices for use of graphics, photos, videos and other multimedia elements in social

Able to engage with fans and followers in an authentic manner and voice to build a community

Able to manage difficult social media interactions and monitor reaction to posts

Current on new trends and technologies in social media, and on issues faced by research universities and news affecting the UW

Demonstrated strong computer skills, including proficiency with Microsoft Word, Excel, and PowerPoint for correspondence, special reports, spreadsheets, databases, forms, etc.Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

Desired Qualifications

Knowledge of alumni relations/development/advancement principles.

Knowledge of UW Advancement policies and procedures, including use of the development database software ADVANCE.

Conditions of Employment

Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions.

Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check

Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your “My Jobs” page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

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