Digital Strategy Director, Cole & Weber, Seattle

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Hammerquist Studios (a team within Cole & Weber) is a strategic branding, design, content and digital studio specializing in outdoor industry clients. We are a growing team of innovative, passionate problem solvers whose goal is to provide each client with effective marketing tools, digital environments and reliable working relationships. Our current client list includes outdoor, active brands such as Hydro Flask, SCARPA, Osprey, Sage, Kirkwood, SRAM, Timberline, Fisheries Supply, Kokatat, Kirkwood and Heavenly Mountain Resort.

As a key part of our outdoor-focused team, the Digital Straetgy Director drives the innovative uses of technology that bring ideas to life and drive e-commerce sales, brand storytelling and content marketing for our clients. The person who fills this role should be a thought leader in digital marketing and e-commerce strategies for both advertising and website design. The digital strategy director is always curious, proactive and a student of all things digital. The ideal person will be consumer-minded and be able to balance setting vision and strategy with the tactics of executing and delivering inspired experiences.

This role is a leadership position that supervises a team of developers and UX resources and leads digital projects to a successful, timely execution against the company’s vision and our client’s goals. As part of the outdoor team, this role will build direct relationships with both existing and potential clients.

Day to day, this position is responsible for helping outdoor clients identify goals, needs, opportunities and challenges. The digital strategist then collaborates with the shop development team, project managers/producers, and creative director to develop solutions through various digital tools, channels and tactics to meet the client’s needs. The ideal person will understand development, UX, e-commerce and marketing/advertising content creation. This position has overall responsibility for recruiting, talent development, and budget management for their team.

Passion for the outdoors drives our tightly-knit crew and the ideal candidate will also share a deep appreciation for wild spaces and mountain environments. An active participant in a wide range of outdoor sports—including but not limited to skiing, biking, backpacking, climbing, camping and fly fishing—the ideal digital strategy director is immersed in the cultures and communities within these worlds as well as an expert on the brand, product and gear trends from within these industries.

Functional Responsibilities:

  • Create digital marketing strategies with all necessary tools; websites, emails, social media, blogs, applications, SEO, ecommerce, etc.
  • Work with developer team to spec the right technology for each client need
  • Research competitive marketplace and analysis of competitive trends
  • Research and understand existing and emerging digital products and services
  • Analyze web traffic metrics and suggest solutions for optimization
  • Collaborate with project management, creative, technology and production teams
  • Conduct digital audits evaluating existing platforms and content to determine effectiveness of assets
  • Identify opportunities for clients to use digital technologies to enhance their overall marketing mix
  • Build client relationships and turn client needs into actionable strategies
  • Stay current on product and brand trends within the outdoor industries
  • Drive estimating and scoping process for all digital new business projects
  • Collaborate on maintaining shop culture, motivation and industry reputation

As a manager, you are responsible for the career development and performance management of your team including but not limited to:

  • Hiring positions, assigning compensation, providing equal opportunity and the on-going setting of expectations and professional development
  • Provide best-in-class talent management practices including annual reviews, training, ongoing performance management, and goal setting
  • Assuring your team follows the shop’s standard operating procedures, and that best practices are established for work flow and quality
  • Being the advocate for your team


  • Personally set a standard for others to emulate when it comes to living our values, vision and mission
  • Represent the viewpoints of agency management in such a way as to enhance motivation
  • Find tools, experiences and ways of inspiring the outdoor team
  • Participating in the outdoor team’s most critical decision-making deliberations related to new business, work-flow, client relationships etc.
  • Where appropriate, take responsibility for helping others to be successful
  • Look for opportunities to teach as you lead


  • 8+ years proven work experience as in digital and e-commerce strategy
  • Proficiency in SEO/SEM and CRM software
  • Experience with analytics tools
  • Practical understanding of best practices in web design and development including but not limited to HTML5, CSS, various CMS platforms, (Magento, Expression Engine or other ecommerce driven CMS’ are a plus).
  • Experience and credibility with outdoor lifestyle brands
  • Successful past experience driving ecom efforts in the outdoor space
  • Excellent verbal and written skills
  • Entrepreneurial & managerial mindset; understands how a p&l works, understands how to evaluate the capabilities of his/her team and can help manage the workload based on capabilities

Contact: To apply for this position, please email

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