Who: AnswerDash
Position: Marketing Manager
Where: Seattle
What: As the Marketing Manager, your mission is to help drive our marketing strategy and implement SEO, PPC, social media, and content strategies that ultimately generate tons of quality leads. This position offers the opportunity to broaden your marketing skills, with a career path to greater responsibilities as the company scales.
Responsibilities:
Marketing Qualified Lead Generation:
- Work with VP Sales & Marketing and CEO to develop marketing strategy, create and launch SEM programs and campaigns (SEO & PPC) that support the overall marketing strategy and exploit the most promising areas of opportunity
- Optimize SEO using tools such as Google Search Console and Google Analytics to identify keyword and copy updates, metatag updates, address page load times, and security issues
- For PPC campaigns, perform keyword research and analysis, create ads, landing page copy, and content offers. Execute campaigns, analyze results and recommend improvements
Social / Content Development:
- Drive content strategy
- Manage our corporate blog and develop content to tell our story, e.g. blogs, white papers, videos
- Recommend social media strategies
- Manage our social media accounts (Facebook Pages, Twitter Accounts, Google+ Pages, etc.)
Longer Term Brand Building:
- Manage the website, lead website strategy, write copy, find graphics that speak to our audience, and implement changes needed to maintain and upgrade the site over time
- Build and manage brand identity design; implement final identity across all communication media
The Basics:
- Research competitive advertising activity and marketing best practices and recommend actions to take our marketing to the next level
- Manage the marketing budget and recommend changes to optimize ROI
- Work with Sales to ensure marketing and sales systems sync and develop a shared reporting dashboard
Requirements:
- Bachelor’s Degree from an accredited college or university
- 5+ years in a digital marketing role – SaaS marketing experience preferred
- Fluency in Search Engine Marketing (SEM) including, but not limited to, SEO and PPC
- Social media experience in a business setting, including: Facebook, Twitter, Google+, LinkedIn
- Experience using LinkedIn Campaign Manager, Google Adwords, and Google Analytics
- Proficient with HubSpot – certification is a plus
- Prolific writer and comfortable writing and editing HTML/CSS
- Excellent verbal and written communication skills
- Strong analytical skills
- Passionate about understanding and meeting consumer needs
- Naturally entrepreneurial and able to handle multiple ongoing tasks with changing priorities
- The ability and affinity to work collaboratively
- Have a desire to do and achieve brilliant things!
