Who: Tesla
Position: Regional Marketing Specialist
Where: Bellvue
What: Tesla Motors is looking for a Regional Marketing Specialist to support various marketing responsibilities including lead generation, content creation and retail marketing events to support regional sales goals.
Responsibilities:
Work under the direction of the Senior Marketing Manager and Regional Sales Manager to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve store goals.
Identify regional specific events and activities to generate quality leads for the local market.
Manage the planning of regional activities including store openings, test drive and lead generation events. Manage these activities to maximize impact and ensure execution meets the global brand strategy.
Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches).
Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.
Act at the liaison between the regional retail teams and the marketing department.
Ensure all regional stores and service centers are meeting brand expectations regarding code of conduct, uniforms and merchandise.
Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
Support executive and corporate events as needed.
Manage outside agencies and vendors on an as needed basis.
Evaluate and track the success of programs and campaigns.
Effectively deliver results of marketing objectives within the designated and agreed budgets.
Ensure compliance with global brand strategy and corporate identity for Tesla Motors.
Requirements:
Bachelor’s degree (B. A.) or equivalent to 2-3 relevant work experience
Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
Proficient in MS Office
Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
Positive “can do” attitude, passionate and able to show commitment and to inspire others
Large company discipline…small company entrepreneurial attitude
Team player and builder – leads by example
50% Travel Required locally between Tesla locations. Occasional travel nationwide may be required.
How: Apply Here
