Who: Redfin
Position: Media Relations & Social Specialist
Where: Seattle
What: Redfin’s mission is to reinvent real estate in the consumer’s favor, and they’re building a world-class public relations team to tell their story. Newspapers, websites and broadcast media cover the housing market every day, and Redfin has the goods to be the go-to, authoritative real estate source. The company is seeking a media relations and social media expert to focus exclusively on the Seattle market. This person would go deep into Seattle-specific media outlets, blog, community forums and the like to build awareness of Redfin’s services and benefits to consumers. They’re looking for someone ambitious and driven, who can secure massive amounts of local media coverage and build Redfin’s Seattle-based following, as well become a real estate expert in no time.
Responsibilities:
- Build awareness of Redfin in Seattle through traditional and social media activities.
- Partner with the Seattle-based real estate team to identify trends, gather stories, tie Redfin to local communities throughout the city.
- Determine ways for Redfin to comment on Seattle news from a real estate or housing market perspective.
- Establish and own relationships with targeted journalists, bloggers and social media influencers.
- Create and manage media opportunities for Redfin’s real estate operations professionals, including media preparation and follow-up.
- Research and establish community and business partnership opportunities for Redfin throughout Seattle.
Requirements:
- Three to five years of PR and social media experience.
- Real estate, economics, technology or other data-driven experience a plus.
- Bachelor’s degree.
- Natural storyteller: You’ve got an ear for a good story, and the ability to capture the interest of the audience.
- Relationship builder: You like to get to know reporters and know what it takes to be a trusted resource.
- Social media addict: You need to know your way around Facebook and Twitter, and understand how to build a following.
- Strong writer: You can whip out blog posts, pitches, with personality and precision.
- Analytical mind: You aren’t afraid of a few numbers; you know when to use a median rather than an average.
- Team player: As a member of a small team, you’ll work on a diverse array of projects, often all at the same time. You don’t mind rolling up your sleeves to get the job done.
- Reliable professional: You are organized, detail oriented and self-directed. You take personal responsibility for your results and you don’t let things fall through the cracks. News junkie: you subscribe to all sorts of magazines and blogs.
- Real estate: you love real estate, and love Redfin.
Contact: Apply online.
