Who: All Star Directories
Position: SEM/PCC Strategist
Where: Seattle (Waterfront)
What: You will use your analytical gifts and online campaign management talents to improve traffic to AllStar’s sites and help thousands of students around the U.S. find the right academic and career programs. As part of a young, fast paced company with a history of success, we’re a close-knit team that embraces change and seeks constant improvement. Work/life balance is everything; we need you at your best every day. We offer excellent benefits and extraordinary opportunities.
Responsibilities:
What You’ll Do:
•Gather actionable data from our various sources to ensure consistent and continual optimization of campaigns.
• Generate and disseminate reports to ensure that the team is aware of campaign performance trends. Monitor multiple campaigns’ results daily and optimize as necessary for leads, margin and profitability
• Investigate, identify and resolve day-to-day campaign performance issues, including writing and testing ad copy, keywords, etc.
• Test and optimize landing pages for conversion rate and quality score
• Build and manage strong relationships with search engines and other vendors
• Monitor search market and communicate findings broadly to teams
• Confidently present findings and recommendations to key stakeholders
• Assist in strategic planning to grow SEM business
Why you are awesome:
You have at least 2 years of hands-on SEM experience with Google, Yahoo, and Bing/MSN. You are smart, hyper-organized, detail oriented, analytical and unafraid of spreadsheets. Your passion is using data to forecast, make decisions and solve complex problems. You have a history of successfully managing external vendors and effectively communicate with many types of people. You are mission driven and inspired to make your mark at a top internet marketing company.
If you thrive in a fast-paced environment, have a strong sense of ownership and are self-driven this is the ideal role for you.
What you bring to the table:
• Bachelor’s degree
• 2+ years experience of hands-on SEM management, including bidding, building, optimizing and analyzing PPC campaigns
• Proven ability to identify data trends and build long-term, strategic plans
• Experience managing a P&L
• Ability to forecast accurately
• Proven success in executing various bidding tactics to reach goals
• Proven success optimizing ad copy for increased CTR, CR, and QS
• Advanced knowledge of Excel
• Strong communication and organizational skills
•Ability to multi task in a deadline-driven environment
If you’ve got this, even better:
•Experience with A/B or Multi-variate testing and defining creative requirements for landing page or site testing
• Experience with Kenshoo or other bid tools
• Qualified Google Advertising Professional
Contact: Apply now by emailing your resume to [email protected].
