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Director of Membership & Social Media, Washington Academy of Family Physicians (WAFP)

Who: Washington Academy of Family Physicians (WAFP)
Position: Director of Membership & Social Media
Where:  Bellevue, Wa
What:  The Washington Academy of Family Physicians (WAFP) is the largest specialty medical organization in Washington, representing more than 3,000 family physicians, Family Medicine residents and medical students throughout the state. Founded in 1949, its mission has been to preserve and promote the science and art of Family Medicine and to ensure high-quality, cost-effective health care for patients of all ages. The WAFP is a state chapter of the American Academy of Family Physicians (AAFP) which represents 100,300 physicians, residents and medical students in the U.S. This position requires excellent writing, editing, analytic and communication skills. Good project management, organization, ability to handle multiple priorities, an understanding of public health issues and media relations experience are required, as well.

Responsibilities: In cooperation with the EVP, executive leadership, appropriate Academy committees and members:
• Develop and implement membership development plan, recommend and coordinate research activities (focus groups/surveys/task forces), develop new products/services, make recommendations for EVP and board action. Develop target membership goals and supervise membership tracking. Build strategic partnerships to strengthen member benefits.
• Oversee Academy communications plan, including establishing annual communications calendar and work plan.
• Serve as staff editor of Washington Family Physician, and bi-weekly electronic newsletter. Liaison with physician editor, plan and write stories as required, supervise production and printing.
• Manage advertising for the website and WFP, including ad sales and revenue development.
• Manage creation, design and production of Academy promotional materials.
• Manage Academy web sites, coordinate design, content development and review, publishing timelines and analytic evaluation.
• Develop Academy brand and manage integration in Academy collateral.
• Coordinate “Family Physician of the Year” award.
• Coordinate database integration with all Academy data resources (surveys, AAFP resources, etc.). Analyze and disseminate as required.
• Assist in strategic planning and implementation as required.
• Maintain and enhance media contacts and relations, on behalf of the Academy and executive leadership sources.
• Ability to speak professionally in a public environment.
• Must be able to work with others in a team setting.
• Excellent customer service skills.
• Attention to detail and accuracy.
• Commitment to the mission of the Washington Academy of Family Physicians.

Social Media
• Create, implement, and manage comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all Academy programs and projects.
• Experiment with cutting edge and alternative ways to leverage social media activities.
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media at the Academy.
• Strategize with and educate the management team and others within the Academy on incorporating relevant social media techniques into all of the Academy’s products and services.
• Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed

Additional responsibilities include staffing WAFP committees, planning and staffing board meetings and statewide annual meeting, and other duties as assigned. Occasional travel and weekend meeting attendance are required.

Requirements:  Bachelor’s degree; previous experience working for a non-profit, membership-based organization; understanding of public health issues; publications/publishing experience; outstanding computer skills. Proficiency in all Microsoft Office applications. Demonstrated ability to think strategically and develop/manage marketing programs to achieve established objectives.

Working environment: Casual, flexible office environment with core requirements of professional attitude, maintaining respectful and responsive relationships with five colleagues and all WAFP members, and the collaborative and strategic skills to help in advancing WAFP’s missions and goals.

Contact: Please forward your resume and letter of interest to [email protected]