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Email Marketing Manager, PerfectMatch.com

Who: PerfectMatch.com
Position: Email Marketing Manager
Where: Kirkland, WA

What:  PerfectMatch.com® (PerfectMatch), a leading online dating and relationship service, is the best approach for adults seeking successful, lasting relationships. It is the only online dating and relationship service to offer the Duet® Total Compatibility System (Duet®), co-developed by renowned relationship expert Dr. Pepper Schwartz. We are seeking an energetic, creative and accountable, analytical digital marketer to take the Perfect Match member email program to new heights.


  • Ownership of all marketing and product management related to Perfect Match’s email channel
  • Optimize our stream of member email communications through direct response tactics, including:  personalization, offers, creative, timing, and targeting
  • Perform daily and weekly A/B testing on multiple campaigns to continually improve campaign performance
  • Manage the email campaign process full-circle, from definition to development to deployment to reporting
  • Define requirements to automate recurring promotional campaigns and work with the technical and marketing team to implement these enhancements
  • Ensure that we continue to have high ISP and inbox delivery rates for our emails by maintaining our certified and safe status with ReturnPath
  • Pull and analyze email campaign performance data for our email campaigns that powers our weekly and monthly dashboard reporting
  • Maintain the email campaign calendar along with any seasonal/thematic email promotions
  • Collaborate with Product, Marketing, Partner Marketing teams to provide email support for special events and product releases
  • Stay current on email best practices surrounding performance, mobile adoption, social media, etc. . .  Socialize those learning’s across the team
  • Identify new CRM/email opportunities through industry research and competitive benchmarking
  • Act as an advocate/ambassador for our email program successes both inside and outside the organization



  • BA/BS college degree or equivalent; MBA is a plus
  • 5+ years of proven success growing channel performance as an email and/or online marketing manager working for an e-commerce consumer brand
  • Great attitude and desire to be a key member of the CRM/Email Marketing team
  • Willingness to innovate and challenge the status-quo
  • Possesses a strong bias towards action
  • Highly organized multi-tasker who can seamlessly manage multiple campaigns in a fast-paced environment
  • Ability to remain flexible in his/her approach and a willingness to take creative input from a variety of stakeholders
  • Strong communicator and presenter who is very comfortable interacting within a team environment and cross-functionally across an organization
  • Good creative intuition when it comes to messaging and designs that represents our brand and resonates with our members
  • Thorough understanding of email performance metrics and benchmarks
  • Comfortable synthesizing response data and making sound, actionable recommendations
  • Understanding of subscription-based business drivers and models is a plus

Contact: Apply online.