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Digital Marketing Manager, Quadrant Homes

Who: Quadrant Homes
Position: Digital Marketing Manager
Where: Bellevue
What:  More Washingtonians live in a Quadrant Home than one constructed by any other builder. A subsidiary of Weyerhaeuser Real Estate Company, we are now in our 40th year of award-winning home building in the Puget Sound region. The Digital Marketing Manager we seek will be a member of the Marketing and Sales department.

Responsibilities:  As our Digital Marketing Manager, you will:

•  Manage and execute online marketing strategy, including interactive search engine marketing, search engine optimization, affiliate marketing, and web development
•  Responsible for various search engine marketing activities, including campaign development, optimization, and performance analysis
•  Experience with blogging and mainstream social media platforms, including Facebook and Twitter
•  Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall search marketing goals and objectives
•  Use Google Adwords, Yahoo Search Marketing and other engines to develop new campaigns and edit existing ones to ensure ROI
•  Exhibit clear understanding of overall messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation and landing page copywriting.
•  Manage existing keyword lists and develop new keyword lists. Work on creative ad campaigns for Yahoo and Google to attract more traffic to websites.
•  Stay up-to-date on the latest trends in online search marketing
•  Responsible for SEO strategy, implementation and measurement.
•  Reporting, analytics, and management of internet marketing strategies including SEO, link building ranking reports, site audits
•  Analyze and report strategy and campaign performance; provide recommendations and results for improvement and new campaigns
•  Works with design team to develop internet-based marketing programs that targets assigned markets/demographics.
•  Manage Email Blast campaigns — create HTML email, manage customer data
•  Collaborates with design team to keep website current and aesthetically attractive.
•  Tracks effectiveness of and analyzes internet-based sales/marketing campaigns.
•  Manage web feeds, perform audits and make changes as needed
•  Create and run promotional programs linked to appropriate search strategies
•  Provide annual and/or project budget estimates for SEO and online marketing campaigns to VP

• 4-6 years of Digital Marketing experience
•  A Bachelor’s degree in a related area or equivalent is preferred
•  Experience building web sites with HTML, CSS, and Javascript
•  Experience with Expression Engine CMS
•  Experience with paid search, search technology, managing product launch, digital media space
•  Understanding of how websites work, how search engines work, and how to maintain and improve traffic.
• Experience with email marketing and html
• Experience in utilizing analytics tools to analyze online marketing campaigns in order to improve ROI.
• Ability to monitor quality assurance of SEM advertising presentation across search engines, website link checking and landing page functionality.
• Ability to research and implement latest industry trends and best practices.
• Use metadata and other methods to optimize search engine positions.
• Ability to list relevant indexes, directories and feeds.
• Familiarity with Adobe Creative Suites
• Marketing & Branding background; understanding of how to link web design and functional use to overall brand strategy
• Prior work with Agency or Creative Directors encouraged

Contact: Please apply via our website @ http://www.quadranthomes.com/company-info/careers