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Marketing Manager, Licensing, Nintendo

Who: Nintendo
Position: Marketing Manager, Licensing,
Where:  Redmond
What:  The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.4 billion video games and more than 565 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere.


Responsibilities:

  • Primary point-of-contact between Publishers and NOA Licensing Department
  • Manage the execution of key marketing integration opportunities on behalf of NOA Licensing
  • Support Licensees in all marketing, advertising and promotional activities
  • Act as primary outward-facing representative of NOA Licensing with all third-party partners
  • Leverage key first-party marketing initiatives on behalf of Licensees
  • Communicate with internal marketing teams to maximize support of licensed products
  • Evaluate Licensee requests for marketing and event support
  • Manage the Marketing team in the development and implementation of marketing plans and projects for new and existing initiatives
  • Establish and maintain priority list of key third-party titles and advocate on behalf of Licensees
  • Monitor, analyze and report on all marketing activities and results
  • Creation and execution of marketing funding agreements, as well as invoice review and approval
  • Present and demonstrate department messages and priorities to other internal NOA departments
  • Communicate with NCL and NOE to ensure consistent global licensing positioning
  • Manages assigned staff, processes and activities including providing feedback, guidance, training and task direction
  • Up to 20% travel
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Requirements:

  • Comprehensive knowledge of marketing, advertising and promotional practices and procedures
  • Strong analytical skills, effective organizational skills, ability to work in a fast-paced environment with fluctuating priorities and deadlines
  • Attention to detail with focus on accuracy
  • Ability to develop and nurture strategic relationships
  • Familiarity with licensing structure or previous relations with Licensees (helpful but not required)
  • Five to eight years’ increasingly responsible work experience
  • Strong follow-up skills
  • Undergraduate degree in Business Administration, Marketing, a related field, or equivalent

Contact: Applications and resumes will only be accepted through Nintendo’s website as we no longer accept paper, faxed, or emailed resumes.