Positon: Senior Marketing Manage
What: If you are an “all hands on deck” sort of B2B marketing leader, we have an exciting new opportunity for you! At WhitePages, we are leveraging the power of our people information to offer a new data service, WP Pro, to enterprise companies and we need your help in developing the marketing landscape on which sales leads will flow to our sales team.
* Establish and execute the go-to marketing strategy for WP Pro data services
* Develop target market messaging for sales collateral
* Develop and execute direct marketing campaigns to target accounts
* SFA (Salesforce.com) and email management system administration and maintenance
* Develop target account database and list management/acquisition
* Drive MQL leads to inside sales team
* Maintain the WP Pro website layout and design
* 5 plus years of B2B marketing experience; preferably for an Internet, data services, or SaaS company.
* 5 plus years developing and executing email marketing campaigns, to include:
o Writing content, HTML formatting, and image editing.
o Working with an email management system; entering campaign details, flighting the campaigns, analyzing, optimizing, and reporting against each campaign.
* Experience developing account databases and lists.
* Experience driving leads through website development/optimization and email marketing techniques.
* Bachelor’s degree or equivalent professional experience.
Contact: Please apply at https://whitepagesinc.tms.hrdepartment.com/jobs/259/Senior-Marketing-ManagerSeattle-WA