T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 268 million Americans where they live, work, and play. In a world full of busy and fragmented lives, we at T-Mobile USA, Inc. have the idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network, and the quality of our service are meant to do one thing; help you stick together with the people who make your life come alive. That’s why we’re here.
Requires ability to influence multiple stakeholders who may or may not have in-kind objectives
Candidate must be display a high level of professionalism and trustworthiness as he/she will routinely work with, and be accountable for, highly sensitive and confidential information and be the gatekeeper for access to same.
Requires ability to understand intersection of Brand Standards within the context of Marcom, and be able to collaboratively problem solve to achieve a win-win outcome.
Manages content, function and access to T-Mobile brand portal.
Manages Brand agency day to day and responsible for development and execution of their creative output. Includes Brand Architecture, Brand Standards and Guidelines, as well as campaign level guidelines
Develops and implements Brand standards and guidelines throughout the organization and with external partners (OEMs, etc)
Aides campaign integration and Brand consistency with other communications disciplines: web, in-store, promotions, customer marketing, corporate communications, PR, etc. via creative review and approval
Leads and manages development of brand programs in support of overall company brand initiatives.
Consults throughout organization on proper use of T-Mobile brand assets
Educates other T-Mobile departments (sales, etc.) on T-Mobile brand guidelines