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Business Planning Manager, Bing Marketing Analytics

Who: Bing/Microsoft
Position:  Business Planning Manager
Where: Bellevue
Do you want to be a part of a highly energetic team that is the fastest growing brand online? The Bing Marketing Analytics team is looking for a Business Planning Manager who is passionate about measuring the success of large scale integrated marketing campaigns. This individual should have experience with primary research techniques (both quantitative and qualitative) coordinating advanced measurement projects and confidence synthesizing both traditional and new sources of data into actionable business/marketing intelligence. Bing holds measuring and analyzing how customers respond behaviorally and attitudinally to multifaceted marketing efforts to the highest standard. As the Business Planning Manager, you will interact with broad consumer marketing teams, their relevant agencies and internal Business Intelligence teams to ensure the highest quality of actionable data and insights are derived.
• Provide consultation to marketers on how to best measure marketing marcom business and business objectives
• Scope out and recommend appropriate measurement and learning plans to meet desired business objectives
• Drive data analysis, insights and recommendations
• Work with marketing groups, agencies, and consultants to create presentations based on study findings
• Coordinate the flow of information across groups and manage changes to the workflow and timeline

o Experience working with Nielson, ComScore, or similar research firms
o Well versed variety with a variety of marketing research methodologies including attitudinal, engagement, and behavioral
o Familiarity with quantitative and qualitative questionnaire and discussion guide design
o Ability to analyze research data sets and identify key findings and insights from the data
o Outstanding Oral and written communication skills
o Strong Client service skills
o Knowledge of Microsoft Word, Excel, and PowerPoint
o Detail-Oriented with Excellent Multi-tasking skills
o Organizational skills

CONTACT: For immediate consideration please apply online at http://pointmarc.catsone.com/careers/index.php?m=portal&a=details&jobOrderID=352113