Position: Advertising Creative Director
What: Amazon’s WW Marketing team is looking for an inspired, whip smart Creative Director to join the fun as we take a world class brand and marketing organization to the next level. The Creative Director will be responsible for delivering world class creative and communications across all that we do to connect with customers who are somewhere other than the Amazon site (yes, it happens occasionally)-from TV ads to prints ads, banner ads to widgets, and more. Responsibilities: Admittedly, we’re probably best known for our analytical marketing chops, but we run large scale offline marketing programs too. When you see an online display banner ad promoting Amazon, a listing on a comparison shopping site, a listing on a popular search engine, an ad next to that listing, or even a Television commercial for Kindle or Endless.com or posting from Amazon on Facebook or Twitter, you’re seeing the output of our efforts. We just do it a bit differently than most. That’s kind of a theme around here, and it’s part of what makes us tick. As our Creative Director, you’ll help us redefine how advertising creative is crafted at one of the world’s leading consumer brands. Your rich background in TV advertising and history of breakthrough creative work will help you hit the ground running. You’ll understand what it takes to drive customer engagement and response. You’ll know what it means to break through the clutter, and the value of staying true to the brand. You’ll have a knack for understanding customer needs and how to put advertising and marketing into visual and written language they understand and that moves them. You’ll also know how to be scrappy and move fast. Last but not least, you’ll be a champion of testing, learning and refining your creative products.
This position requires the capability to not just come up with ideas, you’ll need to know how to manage and bring out the best in a team of visual and user experience designers, as well as external creative and production resources. That means you’ll need real leadership skills; a deep understanding of the production process across various mediums; and a well-rounded understanding of conceptual strategy, brainstorm facilitation, and the ability to influence.
In this role, you will:
Requirements:10+ years in a lead creative role building brands and achieving strategic goals exemplified by a broad portfolio of client work
Bachelor’s degree in Advertising, Design, English, Communications, or similar discipline.
Experience with television production techniques and processes
Experience directing creative teams including some/all of the following: designers, art directors, information architects, and writers.
M.A. and/or M.B.A.
Experience working with world class brand
Experience in both client teams and agency environments serving major brands
Understand of UI/UX fundamentals
Strong creative and conceptual vision, and the ability to deliver high-quality communication solutions for customers
Ability to understand the budget impact of creative decisions and to articulate this impact with internal teams and clients
Knowledge of user-centered design is a big plus
Excellent written and verbal communication skills, as well as presentation and persuasion skills; ability to clearly articulate thinking behind creative solutions
Strong leadership skills
Understand when to layer on processes to improve speed and efficiency, and when to not let process slow you down
Ability to work autonomously
Direct Response experience is a distinct plus
Contact: If interested, please apply online.