Who: Ducati Seattle
Position: Social Media Strategist (Volunteer Intern)
What: Ducati Seattle is a well established high profile Italian motorcycle dealership located in Seattle. We are very active in the social media movement and are considered to be one of the industry leaders with our level of activity in SM, web and internet presence. We are looking for someone to help us intertwine a wide variety of social media activities such as blogging, community development (Yelp, Yahoo) and social marketing, along with educating current employees on simple ways they too can get involved. PLEASE NOTE; this an ideal intern position, there is no pay or compensation.
The ideal person must be energetic, creative, an excellent writer and internet-savvy; immersed in what it means to “live life online” as well as subscribing to sites like Mashable and other SM related sites. Those who daily use twitter, blogs, message boards, social networks specifically motorcycle message boards, industry websites, local clubs and motorcycle racing, would have a huge advantage.
Responsibilities: Refine our current social media strategy to increase web and local visibility. Increase Facebook fan page “likes” as well as increasing traffic on all Ducati Seattle FB pages and websites. Refine and increase sales through our “Shop Now” portal on our facebook fan page. Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media by Ducati Seattle. Experiment with new and alternative ways to leverage social media activities. Strategize with and educate the management team and others in the company on incorporating relevant social media techniques into the day to day motorcycle business culture and into all of the company’s services and retail offerings. Measure the impact of social media on the overall marketing efforts.
Requirements: The ideal candidate will have experience in the following areas:
• Social media tools and techniques
• Marketing (traditional, new media, guerilla and ‘word of mouth’)
• Brand marketing
• Project management
Attributes – the key attributes for this position include:
• Willingness to experiment
• Excellent writing skills and a willingness to use them
• Excellent verbal communication skills
• Sense of humor
Please e mail resumes or inquiries to firstname.lastname@example.org – no calls please