Position: Senior Analytics Manager
What: Are you a thought leader? Put your MBA and web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web and digital analytics. ZAAZ is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral part of our clients’ overall business model. Our analysts work closely with our creative, development and client relationship teams to deliver exceptional, results-driven work that is based on insightful analytics data. We’re looking for a fun-loving, number-crunching aficionado to join our team. Are you the one? This position reports to the Director of Digital Analytics. MBA or equivalent business experience.
Responsibilities: Helping clients define web channel goals and key drivers and appropriate metrics/KPI’s. Perform monthly analysis of client’s site performance, delivering recommendations to improve performance. Create custom Scorecards based on site goals to measure digital channel performance. Analyze digital analytics data as well as other offline data to evaluate site performance (may include web analytics, attitudinal, social, mobile, media, competitive and customer data). Identify opportunities and drive recommendations to improve digital channel performance based on business goals. Collaborate with usability experts, IA specialist, designers, strategic planners & developers to recommend solutions to the problems identified. Define potential A/B and multivariate tests as well as identify targeting opportunities Lead analysts’ team to support work for the multiple clients and industries.
Requjirements: Data skills and experience are a must. Strong familiarity with behavioral, attitudinal, competitive, media and social data sets like Omniture, Web Trends, Compete, HitWise, 24/7, Radian6, ForeSee, Visible Technologies, iPerceptions, etc. 3+ years team management experience. Web strategy background (5+ years). Excellent communication & presentation skills. Experience working with senior managers and executives.
Ideal Candidates would have experience in the following:
• Direct Marketing or CRM
• Media Measurement
• A/B Testing
• Agency Background
• Strong, working familiarity with statistics and statistical concepts