Date: 7/28/10
Who: Intelius
Position: Search Marketing Specialist
Where: Bellevue
What: Intelius is a leading information commerce company providing businesses and consumers with information to empower the decision-making process for peace of mind and security. To date, Intelius has gained more than ten million unique customers who use Intelius’ information to reconnect and protect their loved ones, businesses and assets. Intelius’ services include background checks, people search services, comprehensive employment screening services and an award-winning identity theft prevention product, IDWatch. Intelius is one of the top 100 most trafficked sites on the Internet, according to comScore/Media Metrix.
Responsibilities: Maximize return through superior campaign management and data analysis of our key metrics like CPA, ROI, etc Own and manage our daily performance dashboard, as well as maintenance of both deep- and high-level reporting for trending, analysis. Provide tactical support on creation, maintenance and optimization of highly-tuned campaigns with an eye for detail. Maximize performance from paid search campaigns across multiple search engines. Provide tactical support and daily management through: Keyword analysis and optimization, Ad copy testing and optimization, Keyword expansion Provide tactical assistance with other media channels, including display/banners, mobile, and social media advertising initiatives. Stay informed of industry trends and best practice. Assist in strategic planning to grow SEM business.
Requirements: 1+ years online marketing experience or media buying, specifically PPC/SEM – strongly preferred 4 year bachelor’s degree required, preferably in the field of Marketing, Business and/or Communication. Analytical thinker who executes on data-driven decisions; use deductive reasoning to diagnose & treat problems. Well-versed in Excel. Self-sufficient – must be able to work autonomously towards defined goals with little hands-on guidance. Strong communication and organizational skills; ability to multi task in a deadline-driven environment. Demonstrable experience in data analysis or marketing.
Contact: Please apply online.
