Beyond Apps: Develop a Smart Mobile Media Strategy
When: Jan. 18, 6-8 p.m.
Where: Swedish Cultural Center, 1920 Dexter Ave. N., Seattle
What: Join the Puget Sound American Marketing Association (PSAMA) and Kelly McIvor, principal at mobile strategy firm Atomic Mobile and adjunct professor at the UW Graduate School of Communications, for an seminar on Mobile Marketing Strategy. McIvor will share best practices as well as an in-depth process for creating a mobile strategy. When you leave this seminar you will understand the pros and cons of the various types of mobile media and be able to consider them in the development of an objective-driven mobile strategy.
Cost: $15 for PSAMA members; $20 for nonmembers; $10 for students
For more information: http://psama.org/events/event_detail.aspx?id=162