WTIA Marketing Community Meeting, When Worlds Collide: Market Research meets Competitive Intelligence
November 30, 2010 @ 5:30 am - 7:30 pm
WTIA November Marketing Community Meeting presents: When Worlds Collide: Market Research meets Competitive Intelligence
In this presentation we’ll cover how traditional market research techniques differ from the techniques utilized by Competitive Intelligence professionals. While there is some overlap the goals of a competitive intelligence effort differ in many ways from traditional market research. This presentation helps highlight the core differences as well as highlight how market research professionals can leverage some of the techniques that competitive intelligence professionals utilize on a daily basis.