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When Worlds Collide: Market Research meets Competitive Intelligence, PMC Event
April 20, 2011 @ 6:30 pm - 9:00 pm
When Worlds Collide: Market Research meets Competitive Intelligence
When: Wednesday, April 20 2011 6:30pm – 9:00pm
Where: Mercer Island Community Center
Got competition? Do you know what they’re up to this quarter? How does your product stack up? Get answers to these questions and more at the PMC’s next session, “When Worlds Collide: Market Research Meets Competitive Intelligence”
Join PMC at the Mercer Island Community Center for a special presentation by Cascade Insights, a competitive intelligence and market research firm out of Oregon City. Our session will show you how you can obtain clear insights about the moves your competitors are making and how marketing, sales, or planning activities should change as a result of these insights. It will also cover how traditional market research techniques differ from the techniques utilized by Competitive Intelligence professionals.
Who: Our speakers are Sean Campbell and Scott Swigart, the co-owners of Cascade Insights. Founded in 2006, Cascade Insights focuses on providing competitive intelligence, qualitative market research and strategic marketing services to clients in the hardware and software industries so that they can more effectively assess, compete with and beat the competition
Register here: http://pmc201104.eventbrite.com/