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WAA Seattle Chapter Spring Event: Measuring Social Media
March 31, 2011 @ 3:00 pm - 5:00 pm
WAA Seattle Chapter Spring Event: Measuring Social Media
Where: Microsoft Corporate Campus, Building 122 Hayek/Chelan Meeting Rooms, 15120 NE 40th Street, Redmond, Washington 98052
When: March 31, 2011, 3:00 pm – 5:00 pm
What: Come learn the latest about how your analytics colleagues are measuring and thinking about social media during the Web Analytics Association Seattle Chapter Spring event! This event is the latest in a series being put together by the WAA Seattle Chapter to get subject matter experts together as a learning opportunity for our members and people interested in participating in the WAA community.
Blake Cahill of Banyan branch will present a keynote address, followed by a panel discussion and general Q&A session led by Anil Batra, Vice President of Search & Analytics at POP. Panelists include:
- Mike Rich, Senior Director at comScore
- Warren Sukernek, Senior Director at Social Media Services and President of the Seattle Social Media Breakfast
- Cory Toedebusch, Group Marketing Manager in the Windows Consumer Digital Marketing team at Microsoft
- Ben Straley, CEO of Meteor Solutions
- Shauna Causey, Manager, Social Media at Nordstrom
Topics covered at the event will include:
- What are the goals of having a social marketing program?
- What metrics are important to track and what stories are being told?
- What are the tools used?
- How are companies evaluating the success of their programs?
- What are examples of utilizing integrated metrics with other marketing channels?
- How is this information effectively presented and to whom?
Cost: Free to WAA members who register in advance and $10.00 for non-members
Parking Instructions for Microsoft Building 122: Visitors may park in visitor spots located around the building. Primary Parking can be found in surface stalls around Building 122. Overflow parking can be found in the Building 121/122 Parking Garage. Microsoft employees can park in the surface lot or parking garage below the building.
How: Online registration is available until: 3/31/2011 Register for this event
