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PSAMA October Luncheon – Fueling the Conversation with Customers

October 6, 2010 @ 11:30 am - 1:30 pm

Fueling the Conversation with Customers
Featuring Joel Book, Principal, Marketing Research & Education Group at Exact Target

To succeed in selling to today’s hyper-social and connected customer, marketers must use every touch-point to ignite the conversation, create interest, and give people a reason to buy. In this month’s luncheon, Joel Book of ExactTarget will discuss “Fueling the Conversation with Customers” and show how innovative companies are leveraging the unique strengths of digital media to attract, engage, and retain customers. You will walk away with a list of smart B2B and B2C techniques for combining email with other one-to-one marketing tactics and tools such as CRM, social media, and mobile—all of them proven to fire up sales.

In 2009, Joel Book was voted one of the “50 Most Influential People in Sales Lead Management.” With more than 30 years of experience in database marketing, he combines proven customer development and retention strategies with contemporary one-to-one marketing and social media technology to teach or

For more information, visit:

Call 206-623-8632 to RSVP


October 6, 2010
11:30 am - 1:30 pm
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Washington Athletic Club
6th and University
Seattle, WA United States